Toptal creates unified brand design for real estate company expanding nationally.
A fast-growing real estate company turned to Toptal to evolve its limited brand system into a flexible, scalable visual identity that could support rapid national expansion.
Client
A US residential real estate company offering home sale-leaseback equity solutions that let owners stay as renters.
Employees
Revenue
Industry
Real EstateDelivered Services
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Schedule a CallChallenge
The client’s static digital-first brand guidelines lacked the flexibility and engagement needed to meet growing marketing demands across print, social media, and out-of-home campaigns.
Solution
Foundational Design Audit
Toptal conducted a deep analysis of existing brand assets, social media, and campaign materials, then developed tailored concepts to test new directions in layout, color, image use, and typographic hierarchy.
Scalable Brand System
Toptal produced 5–10 unique designs per campaign, facilitating collaborative feedback sessions that ultimately informed a more adaptable, campaign-ready visual system.
Outcome
Accelerated Creative Execution
By standardizing cross-platform templates and workflows, Toptal helped the team quickly produce tailored assets for new cities and campaigns during periods of rapid expansion.
Nationwide Brand Consistency
The refined visual identity supported national growth, helping the company establish a cohesive, recognizable presence as it launched marketing in multiple US states.
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