Design Process

Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.

Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.