#Design Posts

Following some basic mobile app design best practices and avoiding the most common mistakes will help designers create apps that live past the crucial 90-day mark when 71% are abandoned.

Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

Wireframing is a major step in designing any user interface, whether a website, application, or software product. Apps in the Adobe CC suite can be used to create wireframes for an efficient workflow.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

Toptal designer Bronwen Rees explains how in persuasive design, social and psychological triggers can be utilized to influence user behavior.

The next wave of IoT will connect millions of devices. The skills needed in this new paradigm will shift from component thinking to whole systems thinking.

In this article, Toptal designer Sergio Ortiz writes about the Internet of Things, its design implications, how it will change the way businesses operate, and how we see the world—and how to help make homes, cities, and factories smarter and more efficient.

In apps, the next big thing is almost always initially dismissed as a toy. Things like Snapchat and VR, initially targeting the gaming industry and teen markets, ended up blossoming into disruptive technologies.

Often, designers make the mistake of designing apps for their own vanity, focusing on the veneer instead of designing a great user experience. As Steve Jobs once said, “Most people make the mistake of thinking design is what it looks like.”

In this article, Toptal UX Designer Miklos Philips discusses Jobs’s point of view and clarifies the importance of designing for people.

When done well, emotional design increases engagement and can elicit an emotion that will deliver a positive response in users.

From the great industrial designer Dieter Rams explaining his principle of design, to Adam Grant discussing the habits of original thinkers, we’ve curated the best of the best videos for designers. So sit back, and get cozy with some of our favorite design videos.

Interfaces that have animations and transitions provide a better UX for app users, and stimulate user engagement. It’s becoming increasingly important to understand how to add motion to your designs, which is why we wrote today’s tutorial.

In it, Toptal Design Editor Tidjane Tall demonstrates how to craft effective UI animation techniques, using Principle for Mac, in a series of short videos.

We can harness the power of constraints by consciously choosing to place strict limits on design options, and we needn’t look beyond our own smartphones to find compelling examples of how this works.

Anticipatory design is the UX technique of simplifying processes and responding to user needs one step before they actually express those needs, simplifying user decisions and leading to magical experiences.

Like all people, designers have biases about the world. Unfortunately, many of these biases can seriously damage our quality of work before it’s too late to notice. In this article, Toptal Design Blog Editor Michael Abehsera tells us what kinds of biases designers unwittingly hold and how they can overcome them.

Check out a collection of custom illustration inspirations created by different designers from around the world. Toptal Illustrator Waldek Graczyk curated a selection of illustrations that each finds a way to represent its respective brand.

Some of the illustrations are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

Today, in a world where only three percent of adults spend time learning each day, reading is a competitive advantage.

To jumpstart your learning in 2017, we’ve curated the absolute best design links published around the web in 2016. You’re welcome.

Check out a collection of landing page design inspirations created by different designers from around the world. Toptal Technical Blog Editor Kent Mundle curated a selection of designs that each finds creative ways to convert visitors into leads.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

We often hear that an image is worth a thousand words. Well, this applies very much to icons, which replace long sentences and words to optimize visual space, usability, and aesthetic.

In this article, Toptal Designer Tidjane Tall shows us how to create 10 custom icons in less than 10 seconds each (we promise). Knowing how to design your own icons can go a long way, so learn how to craft a set of simple and effective icons to upgrade your skillset.

Check out a collection of analytics dashboard design inspirations created by different designers from around the world. Toptal Designer Santiago Baigorria curated a selection of designs that each offers insightful analyses.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.

In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?

Designers too often work for their ego and choose to redesign the next billion-user start-up to boost their career, rather than doing something that will really help them grow. We receive no substantial criticism when publishing portfolio work online, but when we design for reality we put ourselves in a position to learn.

In this article, Toptal Lead Blog Design Editor Michael Abehsera shows us how to kill our egos, design for the small and local, and to always be students.

Most people know that the world of digital products, and how we design them, is changing every day. The question that we must ask then is: how will this affect the role of designers in the future?

In this article, Toptal designer Bree Chapin gives us an overview of user interactions today and how they are changing for tomorrow. Keep reading to learn how designers have to pivot and redirect their foci to create products and services that can adapt for the future.

Much of the digital design community is locked in debate over whether or not designers should code. Some are in favor of seeking out the unicorns who can design and code, while others claim they don’t exist, or just get in the way.

In this article, Toptal freelance designer Jônatas Vieira offers his own firsthand perspective on this issue. Can learning how to code elevate your career to the next level? Or would such skills go unused?

Designers spend much of their careers developing the ability to beautifully communicate the intentions of their products. Yet, some designers fail to direct these same skills towards the communication of their own work. The ability to present your design work is fundamental for any designer, as it is often the first step to landing a job with any new client or agency.

In this article, Toptal Director of Design Danielle Reid and Toptal Design Blog Editor Kent Mundle discuss what designers can do to present their work in the most effective ways. Give the products that you make some justice, and use these tips to effectively present your portfolio.

Without an office manager, or shift supervisor to look over your shoulder, or set your schedule for you, design in a remote setting can be difficult for some to manage. As well, for those who use the freedom that remote work offers, how can one ensure to find a healthy balance between life, fun and of course work?

In this article, Toptal Technical Editor Kent Mundle discusses strategies for designing in a remote setting with Lubos Volkov, Toptal Lead Designer. Lubos explains the importance of good planning, a strong will, but also the ability to break the rules and get outside when the world calls you.

Should usability ever be sacrificed for design experimentation? What is there to be learned from products that challenge the expectations of users? Might portfolio projects be the ideal venue in which to push these boundaries?

In the first Toptal Design Talk, Toptal Technical Editor Kent Mundle and freelance designer Darko Stanimirovic discuss these questions over the contentious online portfolio for the art studio, Ro-Lu.

2016 design trends are an evolution and extension of existing design languages and patterns. We are not reinventing the wheel this year, so this leaves room for innovative designs based on familiar building blocks. However, while the underlying basics remain unchanged, designers will have to master new skills and employ new tools to keep up.

In this post, Toptal Lead Designer Lubos Volkov lists a number of design trends that are likely to mark 2016. These industry trends are not limited to visual appearance or the advent of new tools. Some of them could potentially redefine our understanding of what it means to be a designer.

In this article, Freelance Designer Kent Mundle examines the basics of good design: hierarchy, shapes, sizes, and colors. The foundational rules of visual perception are critical for any graphic design, as they instruct how information with embedded meaning is conveyed as quickly as possible.

However, these rules were founded in print and have yet to be redefined for digital media. There has yet to be a sort of digital Bauhaus school to set these new principles. The rules of hierarchy and composition are not just dated, they break down in web interfaces.

Many modern web trends offer a lot of visual appeal and the temptation to follow them blindly is quite real. These trends are not always bad, but they can be dangerous if not implemented with caution. In this article, Toptal designer Bojan Janjanin discusses some of the most common UX mistakes and some insights on finding the balance between what looks nice and what is actually usable.

With an ever-growing device landscape, it is becoming increasingly difficult to design consistent user interfaces across all devices. Using paper and pencil, or design tools that do not properly mimic the dynamic nature of web browsers across multiple platforms and screen sizes, can sometimes lead to obvious inefficiencies. However, the web browser can be used as a critical and efficient tool for designing websites and interfaces.

Is it ever safe to sacrifice usability for experimentation in web design? What can be learned from products that challenge the values of web designers? Are portfolio projects potentially the perfect venue to push the boundaries?

In the first Toptal Design Talk, Toptal Technical Editor Kent Mundle and freelance designer Darko Stanimirovic discuss these questions over a contentious website portfolio for the renown studio, Ro-Lu.