Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.
Once designers better understand how people’s minds work with imagery, they are able to create better products that really make sense in a person’s life, while positively affecting the business itself.
How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?