Conversion optimization doesn’t simply boil down to using trendy colors on CTA buttons. Leverage usability data to improve customer experience that will make a larger, more lasting impact on conversion than any fad.Continue reading →
UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.Continue reading →
UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.Continue reading →
Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.Continue reading →
Often, designers make the mistake of designing apps for their own vanity, focusing on the veneer instead of designing a great user experience. As Steve Jobs once said, “Most people make the mistake of thinking design is what it looks like.”
In this article, Toptal UX Designer ￼Miklos Philips discusses Jobs’s point of view and clarifies the importance of designing for people.Continue reading →
Should usability ever be sacrificed for design experimentation? What is there to be learned from products that challenge the expectations of users? Might portfolio projects be the ideal venue in which to push these boundaries?
In the first Toptal Design Talk, Toptal Technical Editor Kent Mundle and freelance designer Darko Stanimirovic discuss these questions over the contentious online portfolio for the art studio, Ro-Lu.Continue reading →
Is it ever safe to sacrifice usability for experimentation in web design? What can be learned from products that challenge the values of web designers? Are portfolio projects potentially the perfect venue to push the boundaries?
In the first Toptal Design Talk, Toptal Technical Editor Kent Mundle and freelance designer Darko Stanimirovic discuss these questions over a contentious website portfolio for the renown studio, Ro-Lu.Continue reading →