UserResearch

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Advance Your Organization’s UX Maturity With User Personas

User personas help companies increase UX maturity and establish more effective design practices—improvements that may grow revenue and create positive ripple effects across organizations.

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Florence Dairo

Florence Dairo

Democratizing User Research to Innovate and Refine Digital Products

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

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Mariia Borysova

Mariia Borysova

Medical Billing Reimagined: A UI/UX Case Study

Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.

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Beatriz Garcia de Prado

Beatriz Garcia de Prado

How to Conduct User Research as a Team of One

User research is essential to product design, but it can be challenging to do alone. Explore how a solo designer can optimize time and resources to uncover important user insights.

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Anna Vasyukova

Anna Vasyukova

Vital Design: The Importance of Healthcare App Accessibility

COVID-19 made telemedicine popular—and in some cases, necessary. But many platforms and apps are inaccessible to those who need them most. Designers can change that.

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Amy Oughton

Amy Oughton

Helping AI See Clearly: A Dashboard Design Case Study

In this dashboard design case study, Toptal UI expert Fellype Silva describes how he built a user interface that improved the image recognition capabilities of automated AI systems.

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Fellype Silva

Fellype Silva

Understanding Cognitive Bias in Product Design, the Good and Bad (With Infographic)

Knowing the psychology of how and why we make certain decisions can help in creating more user-centric sites and apps.

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Nataliia Pylypchuk

Nataliia Pylypchuk

Using Microsoft Clarity to Better Understand Users

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

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Ahmed Osman

Ahmed Osman

COVID-19: The Ultimate Design Thinking Use Case

We are living in extraordinary times as COVID-19 continues to cause crises across the world. Could designers make use of design thinking to solve urgent problems and come up with innovative solutions?

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Miklos Philips

Miklos Philips

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