UserResearch

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

Aspiring designers have more educational opportunities than any time in history. Do the available options provide worthwhile design training, or are they simply clever money-making schemes?

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.