#UserResearch Posts

Learn the value of minimum viable prototypes (MVPr), a quick and affordable way to create, launch, test, and improve digital products based on real-world insights.

An illuminating infographic highlights ten eCommerce pain points that ruin the user experience and lead to shopping cart abandonment.

In product design, the jobs-to-be-done framework is a well-known approach that is designed to deconstruct the “job” a customer is trying to get done.

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

80% of businesses fail in their first year—a majority of these casualties are due to a lack of customer research. Effective customer development interviews can help validate product ideas before moving forward.

UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.

Net Promoter Score is a consumer insight method to track customer loyalty, but it falls short in many ways. Applying various user research methods gives a more complete picture of the user experience.

UX and usability testing analysis is a critical skill. How do you go about collecting data and analyze results? Here’s a way to stay sane during the process.