UserResearch

Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.

Boost customer satisfaction and loyalty by designing a safe, consistent, and user-friendly authentication system.

Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.

User personas help companies increase UX maturity and establish more effective design practices—improvements that may grow revenue and create positive ripple effects across organizations.

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.

User research is essential to product design, but it can be challenging to do alone. Explore how a solo designer can optimize time and resources to uncover important user insights.