UserResearch

Showing 1-9 of 30 results
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Hotjar: UX and Conversion Tips

by Laura Geley

Unfortunately, it’s not possible to get every site visitor to convert. Eventually, businesses will need to turn to behavioral analytics and figure out why visitors aren’t turning into customers.

8 minute readContinue Reading
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The Higher Ground – A Guide to Design Ethics

by Micah Bowers

An ethical approach to design is built on questions, not preconceived notions of right and wrong. But what questions should we ask, and how do we classify our answers?

9 minute readContinue Reading
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Don’t Listen To Customers – Why User Research Matters

by Shane Ketterman

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

9 minute readContinue Reading
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How to Recruit UX Research Participants

by James Tucker

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

9 minute readContinue Reading
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The Complete Guide to UX Research Methods

by Miklos Philips

UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.

7 minute readContinue Reading
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How to Leverage Thematic Analysis for Better UX

by Shane Ketterman

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

9 minute readContinue Reading
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Expert Perspectives on the State of Design Education

by Micah Bowers

Aspiring designers have more educational opportunities than any time in history. Do the available options provide worthwhile design training, or are they simply clever money-making schemes?

15 minute readContinue Reading
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How to Transition from UX Designer to UX Consultant

by Micah Bowers

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

8 minute readContinue Reading
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Partners in Design – A Guide to Client Empathy

by Jay Oldaker

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

8 minute readContinue Reading

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