UX

Designing an e-commerce site is not just about building a website to sell products but designing a pleasant online shopping experience. This comprehensive guide walks us through the best practices.

Shopify merchants have achieved more than $40 billion in sales, but with poorly executed UX design being one of the biggest contributors to abandoned checkouts, it’s clear that superior UX can boost this statistic even further.

UX designers often need to persuade executives on the ROI of a UX initiative. In this example scenario, the UX team presented the projected ROI of a UX redesign to make a convincing case.

The internet is a primary source of information, entertainment, and communication. Yet, for people with disabilities, there are barriers that make it inaccessible, as many websites don’t consider their needs.

Want to become a phenomenal designer? Take a multidisciplinary design approach and study the methods of other design disciplines.

Users form mental models around how products should work through use. In order to design for maximum usability, designers need to understand and leverage users’ mental models.

In this age of lean startups, designers often find themselves in stretch roles where they are in charge not only of a product’s design but also of coming up with the type of product to build.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

A lion’s share of websites and apps in the online media space are powered by content management systems (CMS). The optimal way to design for these applications is putting content first, style second.