UI Design

Microinteractions are single interactive moments in a product that enhance the workflow and make a product more enjoyable. This article highlights key parts of microinteractions and patterns.

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

Design frameworks help designers work more efficiently by utilizing reusable UI components. We shed light on how to create and use one using Sketch symbols (includes a free Sketch UI framework).

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

Web design is changing. Minimalist web design has been the reigning approach for years, but brutalist design is gaining in popularity. Despite its inelegant clutter and raw functionality, brutalist design may be taking over the web.

Dashboards are a unique and powerful way to present data-based intelligence using data visualization techniques. This post looks at the fundamental dashboard design principles that lie at the heart of every successful dashboard.