UI Design

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Give Them Incentive: How to Leverage a Loyalty Program Design Framework

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

6 minute readContinue Reading
Astha Agarwal

Astha Agarwal

Astha is a product designer who makes complex interfaces simple. She works with organizations ranging from healthcare to sports and travel.

The Mind's Eye: A Look at Data Visualization Psychology

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

8 minute readContinue Reading
Tetiana Donska

Tetiana Donska

Tetiana is a multidisciplinary designer who helps startups and enterprise companies to build human-centered design solutions.

Lines of Communication: A Typeface History (With Infographic)

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron is the former Head of Content at Uxcel, where she was an instructional designer of UX design courses, skill assessments, and other educational design content. She has more than 20 years experience in the design education space, contributing to Toptal’s Design blog, Smashing Magazine, Web Designer News, CodeVisually, and Webdesigner Depot.

The Past Is Still Present: An Overview of Timeless Design

Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.

7 minute readContinue Reading
Damir Kotorić

Damir Kotorić

Damir is a multidisciplinary designer who brings digital products to life for startups and Fortune 500 giants all around the world.

Accessible Design vs. Inclusive Design (With Infographic)

Stepping away from preconceived notions about “typical” users through an inclusive design process allows designers to create digital products that are user-friendly to the widest range of people.

< 5 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

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Sophisticated Prototypes – Why Use Axure

In a world of abundant choice, choosing a prototyping tool isn’t easy, and new isn’t always better. When designers want to create feature-rich prototypes, there are many good reasons why to use Axure.

8 minute readContinue Reading
Mayank Sharma

Mayank Sharma

Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.

A Guide to Effective User Onboarding Best Practices

User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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