UI Design

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The Power of Structure: A Guide to Design System Models

Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

5 minute readContinue Reading
Alejandro Velasco

Alejandro Velasco

Alejandro is a seasoned digital designer who specializes in helping startups build brand identities through user interfaces.

Compelling and Moving: A Guide to Motion Design Principles

If interface elements fail to exhibit motion design principles, the results are jarring. In UX design, motion is more than a garnish. It is a force that extends the reach of visual communication.

8 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Webflow Advantages for No-code Web Design: A Case Study

A new generation of no-code web design tools promises to free designers from the tedium of traditional web development. We explore how to use Webflow to design and launch a startup company website.

8 minute readContinue Reading
Mayank Sharma

Mayank Sharma

Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.

Adobe XD vs Sketch: Showdown 2020

Two heavyweight contenders continue to battle it out to capture the top spot for the most favored design tool: Adobe XD vs Sketch. Which tool will rule them all? We explore the differences in a comprehensive design tool showdown.

9 minute readContinue Reading
Vincent Abou Ghazale

Vincent Abou Ghazale

Vincent is a UX/UI designer with deep experience helping digital agencies and startups achieve success through innovative design strategies.

Safe and Sound: How to Approach Password UX

For too long, the user experience of password management has been ignored, leading to serious losses for businesses and users alike. It’s time for designers to rethink every aspect of password UX.

5 minute readContinue Reading
Mayank Sharma

Mayank Sharma

Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.

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Design a Better Homepage With the StoryBrand Framework

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading
Anak Garcia

Anak Garcia

Anak is a UX specialist who has been helping businesses grow for more than a decade by creating intuitive user-centric digital projects.

Give Them Incentive: How to Leverage a Loyalty Program Design Framework

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

6 minute readContinue Reading
Astha Agarwal

Astha Agarwal

Astha is a product designer who makes complex interfaces simple. She works with organizations ranging from healthcare to sports and travel.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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