UI Design

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

Modern web animation technology has matured significantly. However, designers should tread carefully and only add animation to a website if it meaningfully enhances the user experience.

Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

Are the hazards worth it when designers turn into web design trend-chasers? Web design trends, if not considered carefully and implemented with caution, could lead to several common UX mistakes.

SaaS apps are among the most complex software written, but there are UX principles that can make any SaaS product a success. Learn to reduce churn and engage users with UX best practices for SaaS.

Small words matter. Effective UX microcopy can help UX designers create digital products that are more useful, engaging, and simple to use. Here are several examples of good (and bad) microcopy.

By adopting the smart home, are we forfeiting the security and intimacy our home—our most personal space—has given us over millennia?

Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

Data visualization and dashboard design is both an art and a science. The correct use of dashboard UX and graphical excellence principles turn ordinary graphics into extraordinary experiences.

Once designers better understand how people’s minds work with imagery, they are able to create better products that really make sense in a person’s life, while positively affecting the business itself.

Designers are not mere pixel pushers. If they improved communication and employed their skills more effectively through strategic design thinking, they could make a bigger impact with their work.

Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

Without interface copy, there’d be UX chaos on a global scale. Thankfully, we can use words whenever we want, but how do we use them well? These easy-to-use principles lead to convincing microcopy.