Toptal Design Expert
How to Design Landing Pages That Convert
There are millions of sites out there vying for attention and engagement. High-converting landing pages convert visitors into leads and help businesses reach their marketing and growth objectives.

Bree Chapin
Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.
The Designer's Edge – An Overview of Photoshop Plugins
Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

Micah Bowers
Micah helps businesses craft meaningful connections through branding, illustration, and design.
Want Great UX Design? Drop Your Ego.
It’s essential for designers to recognize when an inflated ego starts to interfere with their work. Learning to overcome ego and foster creative collaboration is vital to creating great UX designs.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
The Definitive Guide to Building Apps for Kids
Children today spend an average of three hours a day on digital devices. There’s a great opportunity, and a responsibility, for digital designers to influence tomorrow’s generations in a positive way.

Tanya Junell
Tanya is a product design and UX strategist bringing human-centered design solutions to high growth ed-tech, lifestyle, and financial brands.
Looking at the Future – Design Trends of 2020
We’ve identified 20 emerging design trends for 2020, but we’re not just naming fonts and colors. We’re showcasing game-changers that will define our experiential landscape for the year to come.

Micah Bowers
Micah helps businesses craft meaningful connections through branding, illustration, and design.
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Future UI and the End of Design Sandboxes
As design moves from target destinations to systems of interactive components, it’s important for designers to master creating products that adapt and can thrive in unpredictable contexts.

Bree Chapin
Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.
Hotjar: UX and Conversion Tips
Unfortunately, it’s not possible to get every site visitor to convert. Eventually, businesses will need to turn to behavioral analytics and figure out why visitors aren’t turning into customers.

Laura Geley
Laura is a senior UX/UI designer and a member of the prestigious Awwwards jury. She specializes in UX solutions for eCommerce.
Tips and Considerations When Choosing a Typeface (with Infographic)
The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
The Complete Guide to Cross-cultural Design
Cross-cultural design is not a walk in the park. To be effective, designers need to consider not only language differences, but cultural tendencies, values, customs, and taboos.

Jon Vieira
Jônatas is a detail-oriented digital art director who uses UX, UI, and visual design to make technology simple and accessible for everyone.
Toptal Design Blog Color of the Year 2020
The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
The Power of Touch – The Evolution of Button Design (with Infographic)
Today, buttons are darlings of the design world, and product teams obsess over their every detail. But 150 years ago, they didn’t even exist. Learn how buttons rose from obscurity to design stardom.

Micah Bowers
Micah helps businesses craft meaningful connections through branding, illustration, and design.
Change for the Good or Bad? A Guide to UX Innovation
From the earliest text-based websites that effectively had no “design” beyond the default browser settings, to current design trends and standards, design constantly evolves and improves.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
The World Is Our Interface: The Evolution of UI Design
Today, computers are omnipresent. With the rapid advance in the evolution of UI design, an exploration into human interaction with objects, the environment, and technology has become essential.

Danielle Reid
Danielle is a UI designer who has worked at large advertising and branding agencies. She is also a co-founder of two successful startups.
Getting Acquainted: A Guide to User Onboarding Flows
First impressions are vital, and the outcome is binary—engagement or escape. The same goes for user onboarding. Learn how onboarding drives brand awareness and establishes trust with end users.

Viktoriia Pshenychko
Viktoriia is a UX/UI designer and mentor with a focus on user onboarding, conversion, and revenue-driven design.
Built to Convert–Landing Page Design Best Practices
Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
The Future of UX Is Our Humanity
The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

Brian Pagán, EngD, MSc
Brian is a human experience designer with over 17 years of experience focusing on digital products in healthcare, blockchain, and fintech.
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