Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Tips and Considerations When Choosing a Typeface (with Infographic)

The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

The Complete Guide to Cross-cultural Design

Cross-cultural design is not a walk in the park. To be effective, designers need to consider not only language differences, but cultural tendencies, values, customs, and taboos.

10-minute readContinue Reading
Jon Vieira

Jon Vieira

Jônatas is a detail-oriented digital art director who uses UX, UI, and visual design to make technology simple and accessible for everyone.

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Designed, Sealed, Delivered – The Power of Logo Package Express

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Toptal Design Blog Color of the Year 2020

The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

The Power of Touch – The Evolution of Button Design (with Infographic)

Today, buttons are darlings of the design world, and product teams obsess over their every detail. But 150 years ago, they didn’t even exist. Learn how buttons rose from obscurity to design stardom.

< 5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Change for the Good or Bad? A Guide to UX Innovation

From the earliest text-based websites that effectively had no “design” beyond the default browser settings, to current design trends and standards, design constantly evolves and improves.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

The World Is Our Interface: The Evolution of UI Design

Today, computers are omnipresent. With the rapid advance in the evolution of UI design, an exploration into human interaction with objects, the environment, and technology has become essential.

8-minute readContinue Reading
Danielle Reid

Danielle Reid

Danielle is a UI designer who has worked at large advertising and branding agencies. She is also a co-founder of two successful startups.

Getting Acquainted: A Guide to User Onboarding Flows

First impressions are vital, and the outcome is binary—engagement or escape. The same goes for user onboarding. Learn how onboarding drives brand awareness and establishes trust with end users.

7-minute readContinue Reading
Viktoriia Pshenychko

Viktoriia Pshenychko

Viktoriia is a UX/UI designer and mentor with a focus on user onboarding, conversion, and revenue-driven design.

Built to Convert–Landing Page Design Best Practices

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

The Future of UX Is Our Humanity

The future of UX lies in the ability of UX professionals to work at the intersection of technology while also mastering the craft of important human-centered design techniques.

7-minute readContinue Reading
Brian Pagán, EngD, MSc

Brian Pagán, EngD, MSc

Brian is a human experience designer with over 17 years of experience focusing on digital products in healthcare, blockchain, and fintech.

Stay Cool: How to Take Design Feedback Strategically

Giving and receiving feedback—without losing one’s cool—is an art. It’s incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.

11-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree is a product designer and design manager, a creative problem-solver with a decade of experience in all facets of digital design.

Maximalist Design and the Problem with Minimalism

We live in an era that exalts minimalist design above all other forms of creative expression, especially maximalism. But what is the cost of our obsession with graphic simplicity?

7-minute readContinue Reading
Danae Botha

Danae Botha

Danae is an experienced designer who has developed digital products for international clients such as the Cambridge Dictionary and Subway.

Web Animation in the Post-Flash Era

Modern web animation technology has matured significantly. However, designers should tread carefully and only add animation to a website if it meaningfully enhances the user experience.

9-minute readContinue Reading
Ana Gregurec

Ana Gregurec

Ana has a master’s in graphic arts and over seven years of experience as a professional graphic designer with a focus on animation and video.

Level Up: A Guide to Game UI (with Infographic)

Like websites or mobile apps, video games have common UI components that help players navigate and accomplish goals. Discover the four classes of game UI in this level-warping infographic.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Subject Line: How to Approach Email Design

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Don’t Listen to Customers—Why User Research Matters

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

8-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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