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The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Digging Deeper: A Practical Guide to Creative Empathy for Product Design
Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.
Brian Pagán, EngD, MSc
Brian is a human-experience designer focused on healthcare, fintech, IoT, and sustainability. He has helped businesses such as Philips, ING Group, and Land Life Company develop innovation strategies and award-winning products and services. He is the author of The Creative Empathy Field Guide.
How Product Designers Can Use Gamification for Good
Gamification in product design is a powerful tool for engaging users, but it can also cause significant harm if left unchecked. With good intent and ethical strategies, designers can create gamified products that balance user health and client requirements.
Alexandre Brito
Alexandre is a user experience designer and strategist with more than 12 years of experience working for companies such as Deutsche Bank, Philips, Vodafone, KLM, Intel, Pernod Ricard, Asics, and Toyota. He designs better ways for customers to experience products and services that improve their lives as well as the business’s bottom line. Alexandre excels at simplifying complex concepts, understanding behavior, and creating innovative experiences.
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Helping AI See Clearly: A Dashboard Design Case Study
In this dashboard design case study, Toptal UI expert Fellype Silva describes how he built a user interface that improved the image recognition capabilities of automated AI systems.
Fellype Silva
Fellype is an experienced digital product designer who specializes in user interfaces. His user-focused designs support the business needs of multiple clients, including a market research firm, a pediatric mental health app developer, a real estate marketing startup, and a venture capital studio.
Delight Users With These Mobile App Design Best Practices
Applying best practices—such as streamlining onboarding, implementing UI elements consistently, and communicating errors—will ensure your mobile product delivers an optimal experience and exceeds user expectations.
Damola Taiwo
Damola is a senior UI/UX designer with experience creating digital products for such clients as fintech company e-Finance, equipment leasing firm Aquila Leasing, and music-streaming platform MyMusic. Previously, he led a creative agency, where he delivered projects for clients across multiple verticals for governments, airlines, financial institutions, entertainment companies, tech firms, and startups.
Multilevel Menu Design Best Practices
Navigation can be a UX minefield. Apply these guidelines to design intuitive multilevel menus that increase findability and offer a consistent experience across devices.
Andris Suipe
Andris is a Google and UXQB-certified design professional with a decade of experience in healthcare, fintech, data recovery, insurance, and other industries. He’s designed products for Android, iOS, Windows, and Mac platforms.
Leveraging Fitts’ Law: User Interface Design Principles for E-commerce
Apply this midcentury mathematical law to e-commerce UI design and convert visitors into customers.
Alexandre Brito
Alexandre is a UX/UI designer and strategist with more than a dozen years of experience designing standout e-commerce experiences. He has worked with such companies as Asics, Deutsche Bank, Intel, KLM, Pernod Ricard, Philips, Toyota, and Vodafone.
Retain Users With These Mobile App Onboarding Inspirations
Mobile app onboarding is fraught with frustration and friction, but it doesn’t have to be this way. Learn from these exquisit onboarding examples specifically designed to engage and retain users.
Michael Abehsera
Michael is an experienced UI/UX designer whose background in marketing and data analysis helps him make well-informed design decisions.
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Customer Journey Maps: What They Are and How to Build One
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