Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

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Pixels of Influence: Breaking Down Persuasive Design Principles

by Michael Craig

There’s a lot for people to consider when making decisions. Used properly, persuasive design principles are a powerful tool for building meaningful products that help people make better decisions.

7 minute readContinue Reading
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Solutions, Not Art – The True Business Value of Design

by Andres Esquivel

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5 minute readContinue Reading
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Who's at the Helm? – Dissecting the Qualities of Design Leadership

by Sara Vilas Santiago

Should designers lead? Can design leadership be defined? What leadership style gets the best results? We present six design leadership profiles and examine the pros and cons of each.

6 minute readContinue Reading
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A Design License Is Not the Answer

by Cameron Chapman

Design decisions can be complex, with potential legal and ethical ramifications. Designers have a responsibility to produce work that will not harm others, but is design licensing the best solution?

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Consistency Is Key – How to Build a Figma Design System

by Jason Gilmour

Figma has advanced features that are tailored to meet expectations for consistency during the design process. This tutorial outlines how a Figma component library can work well within a design system.

8 minute readContinue Reading
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Visual Shelf Life – Why Web Design Illustrations Go Stale

by Micah Bowers

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

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Why Use Material Design? Weighing the Pros and Cons

by Cameron Chapman

Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.

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Gray Matter – What Is a Mind Map in the Design Process?

by Calin Balea

Mind maps are widely used as a thinking tool. Designers can use them to organize ideas into an arrangement for clarity as well as untangle system complexity to make things more understandable.

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