Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Webflow Advantages for No-code Web Design: A Case Study

A new generation of no-code web design tools promises to free designers from the tedium of traditional web development. We explore how to use Webflow to design and launch a startup company website.

8-minute readContinue Reading
Mayank Sharma

Mayank Sharma

Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.

What Not to Do: The Beauty of Bad Product Design (with Infographic)

Jacques Carelman’s bad product design was wonderfully absurd, but he wasn’t interested in humor for humor’s sake. We’re showcasing an infographic of his wildest inventions.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

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Adobe XD vs Sketch: Showdown 2020

Two heavyweight contenders continue to battle it out to capture the top spot for the most favored design tool: Adobe XD vs Sketch. Which tool will rule them all? We explore the differences in a comprehensive design tool showdown.

9-minute readContinue Reading
Vincent Abou Ghazale

Vincent Abou Ghazale

Vincent is a UX/UI designer with deep experience helping digital agencies and startups achieve success through innovative design strategies.

Design Constraints Are Not Restraints, They Stoke Creativity

Design constraints are clues. They help designers triangulate between the problems, resources, and criteria inherent in every project and prevent precious time wasted on extraneous design ideas.

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Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

How to Prevent Feature Creep With User Story Best Practices

Designers should not rely on user stories alone to prevent feature creep. However, working with them provides the critical measurements designers need to deliver products with great user experiences.

7-minute readContinue Reading
Florence Dairo

Florence Dairo

Florence is a digital product designer and strategist. She has worked with startups to create seamless and delightful experiences.

Safe and Sound: How to Approach Password UX

For too long, the user experience of password management has been ignored, leading to serious losses for businesses and users alike. It’s time for designers to rethink every aspect of password UX.

5-minute readContinue Reading
Mayank Sharma

Mayank Sharma

Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.

A Comprehensive Guide to Notification Design

Notifications of all types are an indispensable part of digital products, but they should never harm the user experience—they should only be used to assist interactions and boost UX.

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Sara Vilas Santiago

Sara Vilas Santiago

Sara specializes in enterprise product design and has worked with more than 100 multinational corporations, mostly in the financial sector.

Make It Count – A Guide to Measuring the User Experience

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions.

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Kayode Osinusi

Kayode Osinusi

Kayode is a seasoned UX designer with a passion for developing thoughtful visual content and delightful user experiences.

Living His Best Life: David Nuff’s Inspiring Freelance Success Story

If we could design our best life, what would it entail? What would our freelance success story look like? Hear firsthand and get advice from someone who has designed their career and thrived.

7-minute readContinue Reading
Miklos Philips

Miklos Philips

Lead Design Blog Editor

Design a Better Homepage With the StoryBrand Framework

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7-minute readContinue Reading
Anak Garcia

Anak Garcia

Anak is a UX specialist who has been helping businesses grow for more than a decade by creating intuitive user-centric digital projects.

Give Them Incentive: How to Leverage a Loyalty Program Design Framework

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

6-minute readContinue Reading
Astha Agarwal

Astha Agarwal

Astha is a product designer who makes complex interfaces simple. She works with organizations ranging from healthcare to sports and travel.

The Mind’s Eye: A Look at Data Visualization Psychology

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

8-minute readContinue Reading
Tetiana Donska

Tetiana Donska

Tetiana is a multidisciplinary designer who helps startups and enterprise companies to build human-centered design solutions.

Lines of Communication: A Typeface History (With Infographic)

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron is the former Head of Content at Uxcel, where she was an instructional designer of UX design courses, skill assessments, and other educational design content. She has more than 20 years experience in the design education space, contributing to Toptal’s Design blog, Smashing Magazine, Web Designer News, CodeVisually, and Webdesigner Depot.

How to Scale Internationally: Global Product Design

Companies rolling out international products tend to focus primarily on proper language translation. However, a host of other essential components should not be missed in order to make your product a global success.

7-minute readContinue Reading
Adrienne Jan

Adrienne Jan

Adrienne has more than 15 years of experience in marketing and product roles across multiple countries.

The Past Is Still Present: An Overview of Timeless Design

Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.

7-minute readContinue Reading
Damir Kotorić

Damir Kotorić

Damir is a multidisciplinary designer who brings digital products to life for startups and Fortune 500 giants all around the world.

How to Perfect and Leverage Remote UX Workshops

Conducting a remote UX workshop can be extremely challenging. To avoid disaster, it’s important that facilitators follow best practices, observe proven techniques and prepare thoroughly.

9-minute readContinue Reading
Carlos Rosemberg

Carlos Rosemberg

Carlos is a user experience strategist, researcher, and strategist who creates useful, simple, and pleasurable digital products and services.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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