Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

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authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Business Is Booming: A Guide to E-commerce UI/UX Design for Older Consumers

As the world’s population ages, retailers hoping to attract and retain customers will have to tailor their e-commerce interfaces to appeal to savvy older consumers.

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Laurence Brothers

Laurence is Toptal’s Senior Writer for Technology and Software. A former analyst at Google and ITA Software and researcher at Bell Communications Research and Verizon Laboratories, he now writes about the intersection of technology, business, and design. Laurence has five patents for AI and internet applications and a master’s degree in computer science from Columbia University.

Sharpen Your Skills With Fun Online Games for Designers

Online design games are perfect for practicing tricky tools and techniques, boosting core UI/UX skills, and keeping pace with a rapidly evolving industry.

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Susanne Aubert

Susanne is a product designer specializing in lean UX, interactive media, and front-end development. She has extensive experience working with clients in AI, aviation, and healthcare and serves as a product design consultant for Lantum, a workforce management platform used by the National Health Service.

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Kinder Tools: How to Improve Enterprise UX Design for Mental Health

Enterprise tools can be fraught with features and interactions that exacerbate mental health disorders. These UX solutions improve accessibility and help everyone have a better workday.

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Danae Botha

Danae has over 15 years of user-focused design experience, producing digital products for international clients such as Subway restaurants and the Cambridge Dictionary. She specializes in blending user research, prototyping, and development with business strategy to create elegant, effective products.

For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar is a UX/UI designer and illustrator with deep expertise building brand design and strategy for yoga, health food, and fitness companies. She holds a postgraduate degree in UX/UI design and bachelor’s degrees in fine arts and advertising and public relations.

Elevate Your E-commerce Journey With Animated UX Microinteractions

Toptal experts share their insights and best practices for designing motion effects that enhance e-commerce UX and increase conversions.

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Emily Adiseshiah

Emily is a UX writer and editor whose work has been featured in UX Magazine, Usability Geek, Justinmind, and other noteworthy publications.

Necessary Friction: The Theatrics of UX Security

Contrary to conventional wisdom, there are times when making products harder to use can be beneficial. Here’s how to use positive friction to enhance UX security and user trust.

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Nenad Ivanovic

Nenad is a digital product designer and security expert who specializes in identity verification, e-commerce marketplaces, and fintech platforms. He has led design teams at creative agencies, IT firms, and startups, and has presented at conferences and events, such as UX Belgrade.

Life in Motion: A Guide to Animating Mobile Data Visualizations

Animation can make data more comprehensible, engaging, and useful, especially on mobile. When animating data visualizations, designers should use motion design principles—and avoid common pitfalls.

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Daniel Nisttahuz

Daniel is a senior product designer with expertise in UI/UX, mobile, and motion design. Previously, he was the Principal Product Designer for the animation platform LottieFiles. His background as both a designer and an engineer gives him a unique perspective on technology and creativity.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.