Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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How to Give Professional Design Feedback

When delivered well, constructive design feedback improves the design process and boosts team culture. Four professional designers discuss how to handle design feedback and collaborate productively.

9-minute readContinue Reading
John Challis

John Challis

With experience working in UI/UX for IBM and various design studios, John is an expert at solving problems for enterprise and consumer apps.

The Ultimate Experience: A Guide to the Principles of Sensory Design

Digital design routinely ignores neurological factors beyond sight. Sensory design principles emphasize the interconnection of human perception and prompt designers to explore non-visual solutions.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

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Think Business: How to Increase Your Designer Value

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

< 5-minute readContinue Reading
Damola Taiwo

Damola Taiwo

Damola is an expert UX/UI designer with a passion for problem-solving and experience in finance, government, tech, and entertainment.

Paving the Path to Purchase: E-commerce UX Best Practices

Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

In the Spotlight: The Principles of Dark UI Design

Dark themes can be dramatic and elegant, but crafting them comes with many hurdles and potential pitfalls. Following the principles of dark UI design will help designers achieve successful results.

8-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.

Landing Page Best Practices for Boosting Conversions (With Infographic)

Follow these landing page best practices to generate leads, inspire action, and increase conversions.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.

Showcase Your Skills: How to Make a Portfolio

Many designers grapple with how to create the perfect portfolio. By following best practices and the advice of industry professionals, they can craft portfolios that make their skills shine.

10-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.

A Field Guide to DesignOps

DesignOps is a mindset that frees designers to focus on problem-solving. The approach allows staff to optimize processes and ensure that design is an integral part of organizational strategy.

5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Productive XD Prototyping: An Adobe XD Components Tutorial

Adobe XD components empower designers with powerful features. Still, they’re quirky and need special care. This Adobe XD prototype tutorial shows designers how to leverage them to streamline their workflows.

8-minute readContinue Reading
Edward Moore

Edward Moore

Ed is focused on UX design for the emerging VR/AR sector. He has designed award-winning projects for Google, Sony, and Electronic Arts.

Web Layout Best Practices: 12 Timeless UI Patterns Analyzed

Following web layout design best practices while incorporating timeless UI patterns produces digital experiences that delight users and stand the test of time.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Innovate with Purpose: An Overview of the Jobs to Be Done Framework

Companies succeed because they offer products that people find irresistible, but what compels customers to buy? The Jobs to Be Done framework identifies the unmet desires that motivate all purchases.

5-minute readContinue Reading
Zbignev Gecis

Zbignev Gecis

Zbignev is a proven product designer trusted by startups, fintech companies, and brands like MTV, Ikea, BMW, and American Express.

Numbers Shouldn't Lie: An Overview of Common Data Visualization Mistakes

When designers prioritize compelling imagery over accuracy, data visualizations deceive. To communicate data with integrity, designers must avoid common data visualization mistakes.

6-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Information Architecture Principles for Mobile (With Infographic)

By applying information architecture principles to mobile sites and apps, designers infuse content with much-needed structure and help users accomplish their goals with ease.

6-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

The Power of Structure: A Guide to Design System Models

Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

5-minute readContinue Reading
Alejandro Velasco

Alejandro Velasco

Alejandro is a seasoned digital designer who specializes in helping startups build brand identities through user interfaces.

Compelling and Moving: A Guide to Motion Design Principles

If interface elements fail to exhibit motion design principles, the results are jarring. In UX design, motion is more than a garnish. It is a force that extends the reach of visual communication.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Evolving UX: Experimental Product Design With a CXO

Chris Gibbins, chief experience officer (CXO) at Creative CX, explains how design experimentation can help businesses deliver better products, boost conversion, and increase revenue.

10-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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