The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Are manipulative design techniques undermining your product and leading users to make bad decisions? Here’s how to avoid dark patterns and create ethical products that enhance customer trust.
Michael is a UX expert who has researched, designed, tested, and shipped products for multiple startups and companies, including Mitel Networks and international beauty brand OPI.
Knowing the psychology of how and why we make certain decisions can help in creating more user-centric sites and apps.
Nataliia is a product design expert who specializes in conversion-rate optimization and holds the Nielsen Norman Group certification in UX design. She has a particular focus on research and analytics-based decision making. Her recent clients include education technology company Carnegie Learning; British National Health Service health app Now Patient; and business services company Office Automated.
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Remote ideation workshops help companies address business-related problems through creative exercises that prioritize speed, teamwork, and innovative thinking.
Guoming is a UX designer who specializes in user research, digital strategy, and interaction design. He helps B2B and B2C startups build innovative web experiences and SaaS apps.
It’s easy to waste too much time staring at our smartphones, but minimalist UX design can help users build healthier engagement habits.
Florence is a senior product designer who has developed mobile applications for global financial services clients, including Carbon, Amplified Payment Systems, and Open Banking Nigeria.
The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.
Pili is a UX, UI, and product designer who has led teams at Clearco and Compass Digital Labs. At Compass, she worked on the Thrive app, which facilitates ordering from cafes in office buildings. She is an Associate Professor of Brand Design at Universidad Anáhuac in Huixquilucan, Mexico.
Neumorphic design is a visual trend that has gained traction with UI/UX designers and become a popular aesthetic choice for contemporary software, websites, and mobile apps.
Kayode is a designer with extensive experience leading creative teams and helping startups build and launch successful digital products in industries such as e-commerce, finance, and entertainment.
Why did one designer leave a prominent role in the advertising industry and travel halfway around the world to pursue a UX career in VR gaming?
Micah Bowers is a digital designer who has partnered with companies such as Google and Deloitte. His writing has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.
The pandemic has fueled a boom in software services. Learn how to sell the benefits of these complex products with lessons from sharp, trust-inspiring SaaS landing pages that convert.
Muhammad is a senior product designer and strategist who delivers compelling customer experiences for companies around the world, including Ulster Bank and Bayer.
Building a design system for a multinational company means cataloging every component in meticulous detail. It’s a massive undertaking that calls for both a big-picture view and a focus on specifics. Here’s how one design system team leader accomplished it.
Abigail is a veteran of Pratt Institute and Columbia Business School, where she oversaw the design and production team for Columbia Business magazine. Her work has appeared in the New York Times and been heard on NPR.
In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.
Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.
We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.
Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.
Beatriz is a designer and art director with extensive experience in digital product design and leading global design teams. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?
Ahmed is a software engineer who specializes in .NET and Azure, and builds innovative solutions for companies such as Amazon and Microsoft.
What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?
Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.
Well-designed settings panels allow users to tailor apps to their needs and help companies lower customer-support costs. What techniques ensure effortless settings UX?
Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.
At the enterprise level, user mistakes can imperil thousands of employees, customers, and shareholders. With so much at stake, usability isn’t a luxury; it’s mandatory.
Micah helps businesses craft meaningful connections through branding, illustration, and design.
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