Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Are the hazards worth it when designers turn into web design trend-chasers? Web design trends, if not considered carefully and implemented with caution, could lead to several common UX mistakes.

10-minute readContinue Reading
Bojan Janjanin

Bojan Janjanin

Bojan is a senior web designer and front-end developer proficient in UX design with 12 years of experience designing for web and mobile.

Improve Engagement With These SaaS UX Design Best Practices

SaaS apps are among the most complex software written, but there are UX principles that can make any SaaS product a success. Learn to reduce churn and engage users with UX best practices for SaaS.

6-minute readContinue Reading
Jeremy Schweitzer

Jeremy Schweitzer

Jeremy has over 15 years of experience designing user-centric products for brands like Warner Media, Walmart, and Eli Lilly.

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How to Recruit UX Research Participants

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

9-minute readContinue Reading
James Tucker

James Tucker

James fuses cognitive science techniques with clever interaction design to make products people love.

Why Small Words Matter: The Importance of Microcopy UX

Small words matter. Effective UX microcopy can help UX designers create digital products that are more useful, engaging, and simple to use. Here are several examples of good (and bad) microcopy.

6-minute readContinue Reading
Chintan Bhatt

Chintan Bhatt

Chintan is a user experience designer with over a decade of experience designing products for web, mobile, and other digital mediums.

Home Smart IoT Home: Domesticating the Internet of Things

By adopting the smart home, are we forfeiting the security and intimacy our home—our most personal space—has given us over millennia?

8-minute readContinue Reading
Kent Mundle

Kent Mundle

Kent is a globally recognized environmental designer who uses design to create innovative and transformative experiences.

CX Design: Why UX Is the Moment and CX Is the Memory

CX design encompasses every interaction a customer has with a business. UX may shape the moment, but CX shapes the memory through digital products, physical spaces, support channels, social platforms, and personalized touchpoints. To create cohesive experiences that fulfill a brand’s promise, brand designers must adopt a CX design mindset.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Mini Tutorial: A Guide to Font Combinations

Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Top Data Visualization Examples and Dashboard Designs

Data visualization and dashboard design is both an art and a science. The correct use of dashboard UX and graphical excellence principles turn ordinary graphics into extraordinary experiences.

7-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Remote Working As a Freelance Designer

We chat with Toptal Design Lead Lubos Volkov—who’s worked remotely his whole career—about tips and strategies for balancing life, work, and the pleasure of a remote setting.

6-minute readContinue Reading
Luboš Volkov

Luboš Volkov

Luboš is Toptal’s Lead Product Designer, and along with his team has led all design initiatives at Toptal since 2012.

The Complete Guide to UX Research Methods

UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.

8-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Aesthetics and Perception: How to Approach User Experience Imagery

Once designers better understand how people’s minds work with imagery, they are able to create better products that really make sense in a person’s life, while positively affecting the business itself.

8-minute readContinue Reading
Rian Dutra

Rian Dutra

Rian is an interaction designer with extensive experience in UX, research, and visual design.

UX Myths – Prototyping, User Testing, and UX Deliverables

Prototyping, user testing, and UX deliverables are important to the design process, but there are some UX myths that can put these processes at risk of being devalued by clients.

9-minute readContinue Reading
James Tucker

James Tucker

James is a problem-solver who fuses cognitive science techniques with interaction design to make products people love.

What Is Strategic Design Thinking and How Can It Empower Designers?

Designers are not mere pixel pushers. If they improved communication and employed their skills more effectively through strategic design thinking, they could make a bigger impact with their work.

8-minute readContinue Reading
Kent Mundle

Kent Mundle

Kent is a globally recognized environmental designer who uses design and writing to create innovative and transformative experiences.

Yours Truly, Freelance Design Advice

It wasn’t easy, but you looked uncertainty in the eye and made the biggest bet of your career. Now what? We’ve got an encouraging word for new freelancers and anyone who’s braved self-employment.

< 5-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

How to Structure an Effective Typographic Hierarchy

Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

How to Leverage Thematic Analysis for Better UX

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

9-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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