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Toptal Design Blog
The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Building and Scaling a Design System in Figma: A Case Study
Building a design system for a multinational company means cataloging every component in meticulous detail. It’s a massive undertaking that calls for both a big-picture view and a focus on specifics. Here’s how one design system team leader accomplished it.
Abigail Beshkin
Abigail is a veteran of Pratt Institute and Columbia Business School, where she oversaw the design and production team for Columbia Business magazine. Her work has appeared in the New York Times and been heard on NPR.
Apple Arcade’s Lumen: A Promotional Art and Logo Case Study
In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.
Micah Bowers
Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Lead Editor of Toptal’s Design Blog, and his design expertise has been featured in Fast Company, TNW, and other notable publications.
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How to Design for Maximum Product Trust
We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.
Mayank Sharma
Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.
Millennial Branding for a Boomer Product: A Branding Case Study
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.
Beatriz Garcia de Prado
Beatriz is a designer and art director with extensive experience in digital product design and leading global design teams. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
Using Microsoft Clarity to Better Understand Users
Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?
Ahmed Osman
Ahmed is a software engineer who specializes in .NET and Azure, and builds innovative solutions for companies such as Amazon and Microsoft.
The Widening Impact of the Motion Design Industry
What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?
Micah Bowers
Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.
How to Define a Brand Voice for Maximum Impact
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Nicola Fleming
Nicola is a content strategist and UX writer who has managed design teams for global brands such as Facebook, HSBC, and Barclays.
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Customer Journey Maps: What They Are and How to Build One
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