Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

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Who Knew Adobe CC Could Wireframe?

by Ivana Miličić

Wireframing is a major step in designing any user interface, whether a website, application, or software product. Apps in the Adobe CC suite can be used to create wireframes for an efficient workflow.

17 minute readContinue Reading
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Product Strategy: A Guide to Core Concepts and Processes

by Tanya Junell

In this age of lean startups, designers often find themselves in stretch roles where they are not only in charge of a product’s design but also in charge of coming up with the type of product to build.

9 minute readContinue Reading
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Design News – Innovation from Around the Globe - April '18

by Micah Bowers

Every month, we bring you riveting design news and inspiring content focused on design. Here are five hand-picked pieces of design news.

< 5 minute readContinue Reading
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The Value of Customer Interview Questions in Product Design

by Igor Savelev

80% of businesses fail in their first year—a majority of these casualties are due to a lack of customer research. Effective customer development interviews can help validate product ideas before moving forward.

8 minute readContinue Reading
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Emotional Branding for Sustainable Product Design

by Danielle Thompson

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11 minute readContinue Reading
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CMS Web Design: A Guide to Dynamic Content Applications

by Ian Spangler

A lion’s share of websites and apps in the online media space are powered by content management systems (CMS). The optimal way to design for these applications is putting content first, style second.

12 minute readContinue Reading
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Master Hot Design Trends with These Photoshop Tutorials

by Miklos Philips

Visual design experiments often become popular design trends and suddenly they are seen everywhere. Here are a number of hot graphic design trends and some of the top tutorials on how to create them.

8 minute readContinue Reading
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Usability Testing for Conversion: Stop Following Trends, Start Using Data

by Joel Lopez

Conversion optimization doesn’t simply boil down to using trendy colors on CTA buttons. Leverage usability data to improve customer experience that will make a larger, more lasting impact on conversion than any fad.

9 minute readContinue Reading

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