Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

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authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

How to Define a Brand Voice for Maximum Impact

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

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Nicola Fleming

Nicola is a content strategist and UX writer who has managed design teams for global brands such as Meta, HSBC, and Barclays.

How to Improve App Settings UX

Well-designed settings panels allow users to tailor apps to their needs and help companies lower customer-support costs. What techniques ensure effortless settings UX?

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Mayank Sharma

Mayank specializes in creating user-centered designs and translating complex systems into beautiful web and mobile experiences.

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Why Internal Corporate Software Is So Frustrating (with Infographic)

At the enterprise level, user mistakes can imperil thousands of employees, customers, and shareholders. With so much at stake, usability isn’t a luxury; it’s mandatory.

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Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

How to Give Professional Design Feedback

When delivered well, constructive design feedback improves the design process and boosts team culture. Four professional designers discuss how to handle design feedback and collaborate productively.

9 minute readContinue Reading

John Challis

With experience working in UI/UX for IBM and various design studios, John is an expert at solving problems for enterprise and consumer apps.

The Ultimate Experience: A Guide to the Principles of Sensory Design

Digital design routinely ignores neurological factors beyond sight. Sensory design principles emphasize the interconnection of human perception and prompt designers to explore non-visual solutions.

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Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Think Business: How to Increase Your Designer Value

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

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Damola Taiwo

Damola is an expert UX/UI designer with a passion for problem-solving and experience in finance, government, tech, and entertainment.

Paving the Path to Purchase: E-commerce UX Best Practices

Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.

8 minute readContinue Reading

Micah Bowers

Micah helps businesses craft meaningful connections through branding, illustration, and design.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.