Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Words and Actions: A Guide to Microcopy

Without interface copy, there’d be UX chaos on a global scale. Thankfully, we can use words whenever we want, but how do we use them well? These easy-to-use principles lead to convincing microcopy.

5-minute readContinue Reading
Milan Jovanovic

Milan Jovanovic

Milan is a UX design expert with a love for helping companies develop clean and lean mobile apps.

Pinterest for Designers – An Overview

When it comes to social media for designers, the first site that comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

7-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

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Form and Function: A Guide to the Top Wireframe Tools

Wireframes at various fidelities are an important deliverable that facilitate the UX design process as it moves through its phases. This guide provides an overview of the top tools most designers use.

10-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture, information technology, customer experience, and UX design.

Approaching the Website Design Process From the Browser

Some designers are bypassing traditional design tools, going straight to code, building and adjusting designs in-browser, and testing their designs as they would appear to people in real-time.

9-minute readContinue Reading
Lucijan Blagonic

Lucijan Blagonic

Lucijan has 10+ years of experience planning, prototyping, designing, and coding standards-compliant, responsive websites, and interfaces.

The Art of Virtue Signaling: Why So Many Brands Get It Wrong

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

6-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Age Before Beauty – A Guide to Interface Design for Older Adults

As people age, there are certain physiological and cognitive changes that are almost inevitable. Designers need to understand these changes to effectively master interface design for older adults.

9-minute readContinue Reading
Sergey Polyuk

Sergey Polyuk

Sergey has 4+ years of experience designing for mobile. Staying on top of design trends, he brings a fresh approach to all of his projects.

Exploring Multimodal Design–An Adobe XD Tutorial

Design tools like Adobe XD can be used by designers to prototype multimodal designs that improve the user experience through interaction mechanisms such as voice, touch, and haptic feedback.

8-minute readContinue Reading
Frederik Goossens

Frederik Goossens

Frederik is a technical and creative thinker with 8+ years of experience in user experience design, user research, and business analysis.

Mini Tutorial: Working with Figma Button Components

In Figma, UI Components are all-powerful and unbelievably versatile, but how do they work? We demonstrate their power by focusing on one of the most common UI elements of all—the button.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Coding for Designers: How Much Should We Know?

Much of the design community is wondering: does graphic design require coding? Some favor seeking out the unicorns who can do both, design and coding, while others claim they don’t exist or only get in the way.

8-minute readContinue Reading
Jon Vieira

Jon Vieira

Jônatas is a detail-oriented digital art director who uses UI, UX, visual and motion design to make technology simple for everyone.

UX Research Techniques and Their Applications

UX research techniques and their applications will result in better designs that avoid costly mistakes such as cost overruns, guesswork, following best practices, and reliance on industry knowledge.

9-minute readContinue Reading
Michael Craig

Michael Craig

Michael is an experienced designer whose research-driven design process has resulted in purposeful user experiences that delight users.

The Dos and Don’ts of a Rebranding Strategy

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

10-minute readContinue Reading
Jordan DeVos

Jordan DeVos

Jordan is a visual communications designer with a user-centric focus. Her work integrates strategy, brand, and user experience.

All About Process: Dissecting Case Study Portfolios

A portfolio is more than a cache of images, it’s a way to demonstrate design skills and problem solving to clients. We show how to elevate portfolios by explaining the inner workings of a case study.

8-minute readContinue Reading
Adnan Puzic

Adnan Puzic

Adnan is a UI/UX expert with a bold aesthetic and a passion for designing digital products for startups and corporations.

How to Approach Design for Developers

Developers often think of design as less important than functionality. But time developers spend learning design principles is saved in the future when working with designers or on their own products.

11-minute readContinue Reading
David Genger

David Genger

David is a passionate front-end web developer who excels at creating pixel-perfect web interfaces.

Design Strategy – A Guide to Tactical Thinking in Design

A strategic mindset helps designers develop a design strategy framework which contributes to improved client relationships and better user experiences, and aligns projects with business results.

7-minute readContinue Reading
Jahan Hussain

Jahan Hussain

Jahan creates value by employing his problem-solving skills along with a user-centered design process in his work.

The Origins of Bad Logo Redesigns

A logo redesign without controversy is like a workout with no sweat. It’s possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Getting Maximum Impact From a Minimum Valuable Product

While MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been pushback—which is where the concept of a Minimum Valuable Product comes in.

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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