Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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How to Manage a Design Diva (and Not Be One)

The design diva is a disruptive personality type and a destructive force on a design team. How do we deal with this personality trait, and more importantly, how do we avoid becoming one ourselves?

7-minute readContinue Reading
Andi Omtvedt

Andi Omtvedt

Andi has 20 years of UX and IA expertise leading enterprise clients through complex system overhauls in various industries.

Expert Perspectives on the State of Design Education

Aspiring designers have more educational opportunities than any time in history. Do the available options provide worthwhile design training, or are they simply clever money-making schemes?

14-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

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Mobile UX Design Principles

Designers only have a few seconds to catch the attention of mobile users before they abandon an app or site. Following established mobile UX design principles creates a better overall user experience.

9-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Personalized UX and the Power of Design and Emotion

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

8-minute readContinue Reading
Chris Constandse

Chris Constandse

Chris is a senior UX/UI designer whose expertise is recognized by various exclusive networks including the InVision Design Leadership Forum.

The Value of User Testing With Prototypes

User testing, often confused with usability testing, is an overarching term to describe testing which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

6-minute readContinue Reading
Gabriel Kirmaier

Gabriel Kirmaier

Gabriel is a UX/UI designer who creates data-driven solutions for web and mobile platforms. He has worked with companies such as Stripe and Goodleap, and his book UX Bites was named “Best New Release” in the design category on Amazon.

Design’s Driving Forces: A Website Redesign Case Study

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

9-minute readContinue Reading
Goran Ramljak

Goran Ramljak

Goran is a visual and interaction designer with several years of experience working at some of the best marketing agencies in Europe.

How to Transition from UX Designer to UX Consultant

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Design Foundations: A Guide to Visual Hierarchy (with Infographic)

Understanding and implementing visual hierarchy principles gives designers an advantage in creating persuasive designs that convey necessary information while creating a delightful user experience.

10-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a senior UI/UX and product designer with more than 20 years of experience in the design field. His past work includes complex data UIs, data visualization, dashboards and reporting, transactional interfaces, design system creation, and product design consulting services for companies like Autodesk and the Financial Times.

Partners in Design: A Guide to Client Empathy

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

7-minute readContinue Reading
Jay Oldaker

Jay Oldaker

Jay is a UX and product designer for venture-backed startups and Fortune 500s, with work featured in books and publications across the web.

Design Tool Showdown: Adobe XD vs. Sketch (2019)

Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?

8-minute readContinue Reading
Sérgio Estrella

Sérgio Estrella

With over a decade of experience, Sérgio has been working with teams in several areas such as education, enterprise, sports, and more.

Card Sorting: Better Information Architecture by Aligning With Users' Mental Models

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

6-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Exploring the Reasons for Design Thinking Criticism

Design thinking has become both a buzzword and a useful business tool. It has been hailed as revolutionary while also called a failed experiment as evidenced by increasing criticism.

7-minute readContinue Reading
Shane Ketterman

Shane Ketterman

Shane comes from a background in architecture and design, information technology, and content marketing, and practices UX research.

Mobile E-commerce Best Practices for UX (With Infographic)

E-commerce sites and apps that are not mindful of mobile e-ommerce best practices will be left in the dust and stand to lose billions. But successful mobile e-commerce experiences can be achieved by following these mobile e-commerce UX design best practices (with infographic).

< 5-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

New Web Order: An Overview of Content-first Design

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.

7-minute readContinue Reading
Robert Suckley

Robert Suckley

Rob is a digital designer with more than 15 years of experience in designing UX and UI that prioritizes both business goals and end-user needs.

Logo History 101 – A Walkthrough of Lasting Impressions

Join us on a journey through the annals of design history and test your knowledge of famous logos along the way.

9-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

A Complete Overview of the Best Data Visualization Tools

When dealing with data sets that include hundreds of thousands or millions of data points, automating the process of data visualization makes a designer’s job significantly easier.

14-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron is the former Head of Content at Uxcel, where she was an instructional designer of UX design courses, skill assessments, and other educational design content. She has more than 20 years experience in the design education space, contributing to Toptal’s Design blog, Smashing Magazine, Web Designer News, CodeVisually, and Webdesigner Depot.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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