Toptal Design Blog

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to e-commerce UX, shoppers still tend to be considered last.

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

Scannability is often an overlooked usability factor, but it is one of the most impactful. These UI design tips make it easy for designers to convert a brief visitor to a long-lasting user.

This week’s guest on Toptal Design Talks is Nick Disabato who discusses value-based design, an expansion of the design process that focuses on specific business needs.

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.

While infinite scroll has become a popular and common design pattern, there are some potential pitfalls UI designers should watch out for when designing a site that uses long scrolling.

Improving workflow and maintaining consistent design standards throughout a product can be achieved using Sketch and Atomic Design.

Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.

For decades, a design diploma was the golden ticket to career opportunity. As this path now faces scrutiny, we examine the issues plaguing design institutions and offer radical solutions for change.

Empty states are often overlooked in UX design, but they can be drivers of substantial business benefits, and if done right, contribute to a more compelling user experience.

Designers who approach minimalist UI design as being easy are often surprised at the amount of effort, time, and skill required to create a product that can achieve its aims while remaining truly minimalist.

Color: It’s stunningly beautiful and maddeningly deceptive. Use this color theory field guide (with an infographic) to make lightning-quick color choices with unwavering confidence.

There’s much confusion and hyperbole surrounding chatbots. The tech is promising, but the user experience is lacking. We examine five chatbot fails and share practical tips to improve their UX.

Bringing a digital product to a new market can feel like navigating uncharted territory. Cultural differences are hard to identify but essential to understanding when developing a localized user experience.