User Research Design

Data-driven UI design is both art and science. Understanding how to collect and analyze data and implement designs based on it is an important skill for beginner and expert designers alike.

On this week’s Design Talks we discuss research in action with Caitria O'Neill, a UX researcher at Airbnb. She studies people’s relationships with technology and how they behave with digital products.

Design thinking goes beyond the usual problem-solving focus of most UI and UX designers and adds the aspect of deep empathy for the user to the entire product design lifecycle, increasing the prospect of success.

How do product teams avoid wasting months of valuable time building something no one wants? Apply the iterative validation principles of Lean UX and create products that their end users actually need.

How can designers move beyond personal insights to understand the problems users face? We introduce time-tested UX research methods that inspire user empathy and lead to better user experiences.

This guide shows UX designers how to craft a brilliant portfolio by examining questions about process and sharing practical design tips.

In product design, the jobs-to-be-done framework is a well-known approach that is designed to deconstruct the "job" a customer is trying to get done.

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.