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User Research

Showing 19-27 of 39 results
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Design Talks: Emotionally Intelligent Design with Pamela Pavliscak

by Jordan DeVos

In the first of our Toptal Design Talks series, futurist Pamela Pavliscak discusses how emotions are deeply integrated into digital experiences and designers are positioned to facilitate genuine relationships through technology.

8 minute readContinue Reading
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UX Research Methods and the Path to User Empathy

by Micah Bowers

How can designers move beyond personal insights to understand the problems users face? We introduce time-tested UX research methods that inspire user empathy and lead to better user experiences.

9 minute readContinue Reading
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UX Portfolio Tips and Best Practices

by Micah Bowers

This guide shows UX designers how to craft a brilliant portfolio by examining questions about process and sharing practical design tips.

10 minute readContinue Reading
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Jobs to Be Done: Turn Customer Needs Into Product Solutions

by Daniel Lee

In product design, the jobs-to-be-done framework is a well-known approach that is designed to deconstruct the "job" a customer is trying to get done.

7 minute readContinue Reading
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Design Problem Statements – What They Are and How to Frame Them

by Jordan DeVos

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

11 minute readContinue Reading
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Experience Is Everything – The Ultimate UX Guide

by Stewart Pressney

UX design attempts to deliver the right solution, in the right way, at the right time and delight people when they use a product. This comprehensive UX guide walks through the various methods, tools, and techniques that make up the process.

9 minute readContinue Reading
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The Value of Customer Interview Questions in Product Design

by Igor Savelev

80% of businesses fail in their first year—a majority of these casualties are due to a lack of customer research. Effective customer development interviews can help validate product ideas before moving forward.

8 minute readContinue Reading
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Emotional Branding for Sustainable Product Design

by Danielle Thompson

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11 minute readContinue Reading
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Usability Testing for Conversion: Stop Following Trends, Start Using Data

by Joel Lopez

Conversion optimization doesn’t simply boil down to using trendy colors on CTA buttons. Leverage usability data to improve customer experience that will make a larger, more lasting impact on conversion than any fad.

9 minute readContinue Reading

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