User Research

Showing 19-27 of 35 results
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Breaking Down the Design Thinking Process

by Cameron Chapman

Design thinking goes beyond the usual problem-solving focus of most UI and UX designers and adds the aspect of deep empathy for the user to the entire product design lifecycle, increasing the prospect of success.

8 minute readContinue Reading
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Less Is More: Using Lean UX to Assess Product Viability

by Tatjana Zavadja

How do product teams avoid wasting months of valuable time building something no one wants? Apply the iterative validation principles of Lean UX and create products that their end users actually need.

7 minute readContinue Reading
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UX Research Methods and the Path to User Empathy

by Micah Bowers

How can designers move beyond personal insights to understand the problems users face? We introduce time-tested UX research methods that inspire user empathy and lead to better user experiences.

9 minute readContinue Reading
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UX Portfolio Tips and Best Practices

by Micah Bowers

This guide shows UX designers how to craft a brilliant portfolio by examining questions about process and sharing practical design tips.

10 minute readContinue Reading
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Jobs to Be Done: Turn Customer Needs Into Product Solutions

by Daniel Lee

In product design, the jobs-to-be-done framework is a well-known approach that is designed to deconstruct the "job" a customer is trying to get done.

7 minute readContinue Reading
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Design Problem Statements – What They Are and How to Frame Them

by Jordan DeVos

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

11 minute readContinue Reading
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Experience Is Everything – The Ultimate UX Guide

by Stewart Pressney

UX design attempts to deliver the right solution, in the right way, at the right time and delight people when they use a product. This comprehensive UX guide walks through the various methods, tools, and techniques that make up the process.

9 minute readContinue Reading
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Emotional Branding for Sustainable Product Design

by Danielle Thompson

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11 minute readContinue Reading
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UX Testing for the Masses: Keep It Simple and Cost-effective

by Ruaridh Currie

UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.

11 minute readContinue Reading

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