How Can Email Marketing Fuel Your Overall Inbound Strategy
Looking to boost your inbound marketing strategy? Discover how email marketing can play a vital role in fueling your success.

Ransom Agui
Ransom is a passionate SEO and content marketing professional and is currently the marketing manager of Growth Collective. He has vast experience working with small businesses in Australia and was previously the SEO Lead of a top Instagram growth service based in San Diego.
10 SEO Metrics to Measure for Flawless Website Performance
Monitoring metrics for SEO is the only way to see whether your investment in SEO is paying off. But which metrics should you focus your efforts on?

Kelly Breland
Kelly is a Digital Marketing Manager at SE Ranking, all-in-one SEO platform with broad functionality of keyword research, backlink monitoring, and website audit. She likes to cover digital trends, marketing techniques, search optimization, or
World-class articles, delivered weekly.
By entering your email, you are agreeing to our privacy policy.
Digital PR 101: The Basics, Tools, and Strategies
What exactly does digital PR involve, how can you access it successfully, and what are the benefits? Here’s everything you need to know about digital public relations.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
Google Banner Ads: The Ultimate Guide For 2024
Ready to take your advertising game to the next level? Our in-depth guide will equip you with the know-how to create high-performing banner ads on Google.

Jeanette Patindol
Jeanette early-retired in 2020 after a 23-year academic career as a professor in Economics, Interdisciplinary Studies, and Communications. Now, she dedicates her time to writing, a passion she’s pursued since age 14. Jeanette helps individuals and businesses worldwide achieve their goals by crafting exceptional, audience-focused content that resonates and drives success.
Tech PR: What It Is And Why Your Tech Company Needs It
What does tech PR actually involve in 2024, how can you choose the right partner for your team, and what trends should you be looking out for?
Here’s everything you need to know.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
How To Increase Conversion Rates In 2024: A Practical Guide
Learning how to increase your conversion rate is one of the best ways to grow your business. Here’s your practical guide to conversion rate optimization in 2024.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
Instagram Marketing Strategy: 30+ Tips for 2024
Instagram has over 1.3 billion monthly active users in 2024—a social media powerhouse. Do you have a solid Instagram marketing strategy to maximize its potential?

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
Google Ads Discovery Campaigns: In-Depth Guide For 2024
If you’re not using Google Ads discovery campaigns in your marketing strategy yet, you could be missing out. Let’s explore how it works and how you can use them to boost your business.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
The 20 Best MailChimp Alternatives to Consider in 2024
If you’re looking for the best Mailchimp alternatives in 2024, don’t worry, you’re not alone. Read on for our top picks for both free and paid platforms.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
Google Ads Image Extensions: The Complete Guide for 2024
Google Ads image extensions make your ad stand out and achieve better click-through rates. Here’s a step-by-step guide on maximizing this Google Ads asset to obtain improved PPC results.

Jeanette Patindol
Jeanette early-retired in 2020 after a 23-year academic career as a professor in Economics, Interdisciplinary Studies, and Communications. Now, she dedicates her time to writing, a passion she’s pursued since age 14. Jeanette helps individuals and businesses worldwide achieve their goals by crafting exceptional, audience-focused content that resonates and drives success.
13 Email Marketing Trends to Jump on in 2024
What do you need to do in 2024 to boost the ROI of your email campaigns? Here’s your guide to the top email marketing trends worth watching.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
PR For Startups: Everything You Need To Know
Wondering how you can get started with investing in public relations strategies? Here’s your complete guide to mastering PR for startups.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
23 Social Media Trends In 2024 Your Brand Should Capitalize On
Here are the social media trends you need to watch if you want your brand to make a huge impact in 2024 and beyond. From TikTok to Pinterest, we cover all the top trends that matter to you.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
15 Growth Marketing Strategies that Work in 2024
Gain actionable insights and learn effective tactics to skyrocket your business in 2024 with these 15 growth marketing strategies.

Rebekah Carter
Rebekah is a dedicated writer with years of experience producing exceptional content for brands around the globe. Her commitment to producing the best possible content means she’s constantly developing new skills and experience.
Fractional Marketing: A Game-Changer For Business Growth
Fractional Marketing allows you to unlock business growth quickly and with maximum flexibility. Here’s everything you need to learn about Fractional Marketing.

Dan Minahan
CEO of Growth Collective
What Is Personalized Marketing? [2024 Quick And Easy Guide]
An Epsilon study showed that 80% of consumers are more likely to do business with a company when it offers them personalized experiences. Here’s a guide to get you started with personalized marketing.

Jeanette Patindol
Jeanette early-retired in 2020 after a 23-year academic career as a professor in Economics, Interdisciplinary Studies, and Communications. Now, she dedicates her time to writing, a passion she’s pursued since age 14. Jeanette helps individuals and businesses worldwide achieve their goals by crafting exceptional, audience-focused content that resonates and drives success.
How Much Does Webflow Cost In 2024?
How much does Webflow really cost? This guide explains Webflow’s different plans and pricing, recommended plans for your different website needs, and the top three site builder alternatives.

Jeanette Patindol
Jeanette early-retired in 2020 after a 23-year academic career as a professor in Economics, Interdisciplinary Studies, and Communications. Now, she dedicates her time to writing, a passion she’s pursued since age 14. Jeanette helps individuals and businesses worldwide achieve their goals by crafting exceptional, audience-focused content that resonates and drives success.
World-class articles, delivered weekly.
Toptal Developers
- Android Developers
- App Developers
- AWS Developers
- Azure Developers
- BigCommerce Developers
- Blockchain Developers
- Coders
- Database Developers
- Embedded Software Engineers
- Flutter Developers
- HTML5 Developers
- Java Developers
- Joomla Developers
- Kubernetes Developers
- Laravel Developers
- Magento Developers
- .NET Developers
- Next.js Developers
- Odoo Developers
- Outsourced Developers
- PHP Developers
- Power BI Developers
- Prototype Developers
- Python Developers
- React Developers
- React Native Developers
- Remote Developers
- Ruby on Rails Developers
- Salesforce Developers
- Security Engineers
- SharePoint Developers
- Shopify Developers
- Software Developers
- Squarespace Developers
- Startup Developers
- Svelte Developers
- Twilio Developers
- Vue.js Developers
- Web Developers
- Web Scraping Developers
- WooCommerce Developers
- WordPress Developers
- View More Freelance Developers
Toptal Designers
- Accessible Web Designers
- Adobe After Effects Designers
- Adobe Illustrator Experts
- CAD Designers
- Canva Designers
- Data Visualization Designers
- E-commerce UX Designers
- E-commerce Website Designers
- Fintech Designers
- Graphic Designers
- Illustrators
- Interactive Designers
- Landing Page Designers
- Logo Designers
- Mobile App Designers
- Mobile UX Designers
- Photoshop Experts
- Presentation Designers
- Product Designers
- Prototype Designers
- Responsive Web Designers
- Shopify Designers
- Startup Design Experts
- SVG Designers
- UI Designers
- UX Designers
- Web Designers
- Webflow Designers
- WooCommerce Designers
- View More Freelance Designers
Toptal Management Consultants
- 409A Valuation Consultants
- Bankruptcy Consultants
- Blockchain Consultants
- Business Consultants
- Business Plan Writers
- Cash Flow Consultants
- CFO Consultants
- Corporate Finance Consultants
- CPAs
- Crowdfunding Consultants
- Excel Experts
- Financial Consultants
- Financial Managers
- Financial Modelers
- Financial Planning Consultants
- Fintech Consultants
- FP&A Analysts
- Fractional CFOs
- Fractional COOs
- Fundraising Consultants
- Hedge Fund Consultants
- Interim CFOs
- Interim COOs
- Interim Financial Controllers
- M&A Consultants
- Market Research Analysts
- McKinsey Consultants
- Part-time CFOs
- Pitch Deck Consultants
- Pricing Consultants
- Private Equity Consultants
- Quantitative Analysts
- Salesforce Consultants
- Small Business Operations Consultants
- Startup Consultants
- Startup Funding Consultants
- Stock Market Experts
- Tax Professionals
- Virtual CFOs
- View More Freelance Consultants
Toptal Project Managers
- Agile Coaches
- Agile Consultants
- Agile Team Leads
- Blockchain Project Managers
- Business Delivery Managers
- Delivery Managers
- Digital Project Managers
- E-commerce Project Managers
- ITIL Certified Service Delivery Managers
- Jira Experts
- Mobile Project Managers
- Monday.com Experts
- PMP Project Managers
- Program Managers
- Project Management Consultants
- Scrum Coaches
- Scrum Masters
- Solutions Architects
- Startup Project Managers
- Waterfall Project Managers
- Web Project Managers
- Wrike Consultants
- View More Freelance Project Managers
Toptal Product Managers
- Agile Product Managers
- App Product Managers
- Artificial Intelligence Product Managers
- Business Analysts
- Contract Product Managers
- Data Product Managers
- Digital Product Managers
- E-commerce Product Managers
- Finance Product Managers
- Fractional CIOs
- Ideation Consultants
- Interim CPOs
- Outsourced Product Management Professionals
- Principal Product Managers
- Product Consultants
- Product Development Managers
- Product Leaders
- Product Management Consultants
- Remote Product Managers
- Robotics Product Managers
- Scrum Product Managers
- Scrum Product Owners
- Virtual Product Managers
- View More Freelance Product Managers
Toptal Marketing Experts
- Amazon SEO Experts
- Blog Writers
- Community Managers
- Content Managers
- Conversion Rate Optimization Experts
- Copy Editors
- Copywriters
- Customer Journey Mapping Consultants
- Digital Marketers
- Digital Media Specialists
- Display Ads Specialists
- E-commerce Consultants
- E-commerce Marketers
- Event Marketers
- Event Planners
- Fractional CMOs
- Google AdSense Experts
- Google Ads Experts
- Influencer Marketers
- Integrated Marketing Strategists
- Local SEO Experts
- Mailchimp Experts
- On-page SEO Experts
- PPC Experts
- Press Release Writers
- Salesforce Pardot Consultants
- SEO Audit Specialists
- SEO Copywriters
- SEO Experts
- Shopify SEO Experts
- Social Media Managers
- Social Media Marketers
- Video Editors
- Wordpress SEO Experts
- View More Freelance Marketers
Join the Toptal® community.















![What Is Personalized Marketing? [2024 Quick And Easy Guide]](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_post_page%2F9795186%2Fcover_image%2Foptimized%2Funnamed-685319d158e03b8fe1f6132a6c6ccf4b.jpg)
