The use of color in event marketing informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
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Previously at
GM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
Previously At
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Our Services
Deliver flawless, fascinating online experiences with Toptal’s Virtual Event Management Services. Our dedicated team handles everything from event planning and platform integration to live streaming and post-event analytics, ensuring your virtual events captivate and connect with your audience.
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Get a Free Consultation NowOur virtual event management experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously At
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
10+ Years
of Experience
Jumi is a marketing expert with more than a decade of experience in strategic marketing and communications. She specializes in event planning and production for private and nonprofit organizations across industries such as health, technology, social impact, and entertainment. Jumi’s innovative marketing strategies and event expertise consistently deliver impactful results for organizations aiming to elevate their brand and engage their audiences.
Previously at
13+ Years
of Experience
Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.
Previously at
5+ Years
of Experience
Michael is a seasoned marketing professional and virtual event expert with extensive experience across industries and regions. He has collaborated with more than 20 companies and led an edtech association with more than 200 members across 45 countries, planning and hosting regular virtual events. Michael specializes in digital marketing, SEO, and business strategy, driving growth and engagement for brands like Unilever.
Previously at
11+ Years
of Experience
Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, this flexible marketer is an outstanding addition to any organization who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.
Previously at
13+ Years
of Experience
Lucía has spent the last 13 years working with companies and museums like IKEA, LEGO, Munch Museum, and the Museum of the Future, helping them build experiences for their customers. She is a keen problem solver and can deliver visual guidelines, exhibition artwork, event design, interface design, illustrations, and animations. Lucía loves challenging herself to find a unique voice for each project and developing it further through innovative yet simple visual communication.
Previously at
11+ Years
of Experience
Astrid is a passionate problem solver dedicated to bridging the customer-solution gap. With 11+ years of experience in B2B marketing, she has worked in both agency and client-side roles, thriving in creating integrated marketing programs that fuel business growth and foster customer loyalty. With a knack for creative storytelling and analytical thinking, Astrid combines the art and science of marketing, delivering impactful campaigns and meaningful results.
Previously at
13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to project execution. She has a background in strategy, visual design, and marketing, and can devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
19+ Years
of Experience
Paul is a design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Redbull, PruHealth, and the NME.
Previously at
9+ Years
of Experience
Madison is a seasoned marketing professional with 9+ years of experience leading teams to sustained organizational growth. She is experienced in using data analytics to improve quality assurance and has a proven track record exceeding KPIs in highly competitive, fast-paced environments. With consistent delivery of cost-effective solutions that increase revenue and improve performance, Madison is well-versed in working within cross-functional team environments.
Previously at
17+ Years
of Experience
Joe is a driven and highly accomplished senior consumer marketing executive with extensive experience in brand strategy; full-funnel marketing campaigns; earned, social, and paid media-mix management; budgeting; and event activation. He has provided leadership across a wide spectrum of marketing roles for world-class brands within CPG, retail, and hospitality, and he's an expert at developing bold and innovative solutions supported by data-driven analytics.
Previously at
6+ Years
of Experience
Francesco is a marketing expert who led the development and execution of go-to-market strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.
Previously at
9+ Years
of Experience
Nicole has an entrepreneurial spirit and a passion for working with people. She values teamwork and positivity and thrives on solving complex problems. She is a marketing expert with international experience, leading projects for SMBs and enterprises, solving their most pressing challenges, and fulfilling new market opportunities. Her strengths include B2B2C strategy, creative design thinking, project management, and content marketing solutions.
Previously at
21+ Years
of Experience
Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.
Previously at
10+ Years
of Experience
Charles is an expert brand strategist, product designer, and art director with more than 10 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful branding identity process, visual direction, and UI/UX design.
Previously at
19+ Years
of Experience
Michelle is a highly organized, driven, creative marketing leader skilled at producing compelling digital content that boosts audience engagement, drives revenue, and transforms customers into brand advocates. Passionate about engaging audiences and achieving business goals, she is comfortable in both leadership and individual contributor roles. Highly adaptable to new industries and challenges, Michelle is able to work cross-functionally with key stakeholders, customers, and partners.
Previously at
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Toptal drives £1M in revenue and 30% usage increase with a holiday event app for global media company.
Challenge: The client needed to transition from paper ticketing to a digital app to enhance the user experience and demonstrate digital transformation’s value.
Solution: Toptal built a custom, GPS-enabled amusement park map within Google Maps, seamlessly coordinating with stakeholders and providing a full roadmap. The initial four-week project expanded to include a full iteration of the app and the development of a mobile platform.
Impact: App users generated nearly double the revenue per event attendee compared to non-users, with 30% of users accessing the app more than 10 times. The app achieved over £1 million in revenue and saw a 30% usage increase, driving the average value per order to equal that of the browser application, while the conversion rate of 3.3% surpassed the web version.
OUR THOUGHT LEADERSHIP
Read the latest articles and resources to keep you current on emerging trends in marketing, events, brand strategies, and more.
The use of color in event marketing informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
Read MoreExpertise
Previously at
Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor's degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
VIRTUAL EVENT MANAGEMENT SERVICE RELATED OFFERINGS
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