Toptal helps AI platform attract 300+ beta users and increase social visibility 5x.
An early-stage AI platform for creators partnered with Toptal to build brand awareness, attract beta users, and develop an organic audience ahead of its MVP launch.
Client
A US-based early-stage AI platform for creators building awareness and an audience pre-launch.
Revenue
Industry
Communications, Media & EntertainmentDelivered Services
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Schedule a CallChallenge
The platform entered its MVP launch with limited brand awareness, no established social following, and no creator community. The company needed to reach qualified creators and build an early audience without relying heavily on paid promotion.
Solution
Creator-focused GTM Strategy
Toptal identified priority creator audiences and developed tailored messaging and content across LinkedIn, Instagram, X, Facebook, and TikTok to build awareness around the MVP.
Organic Community Acquisition
Toptal combined direct creator outreach with email campaigns and community engagement to convert interest into beta participation, while performance tracking helped refine messaging and campaigns.
Outcome
Secured Beta Testers
The coordinated launch strategy attracted more than 300 beta users and waitlisters, giving the platform an active early audience for product feedback and continued adoption.
Increased Visibility
Organic social efforts increased visibility 5x from a limited starting presence, expanding the platform’s reach among podcasters, writers, and other digital creators.
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