4 Keys to Remarkable Brand Storytelling
Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.
Supporting Diverse Needs: A Rebranding Success Story
Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.
For Your Health: 5 Tips and Strategies for Wellness Branding
The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.
Pilar Rios Niño
How to Choose the Best Colors for Industry Events
Color in industry event design informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
Designing GitHub’s Octoverse: A Data Visualization Case Study
Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.
Rebrand Case Study: More Than Just a New Logo
When a simple logo refresh turned into a full-scale rebrand process, Toptal designer Rehan Saiyed took inspiration from ancient concepts of the number three—and a colorful parrot.
Millennial Branding for a Boomer Product: A Branding Case Study
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.
Beatriz Garcia de Prado
How to Define a Brand Voice for Maximum Impact
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
The Power of Structure: A Guide to Design System Models
Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?
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