Branding

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Better UX Writing: 3 Effective Strategies for a Seamless User Experience

UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.

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Kate Margolis

Kate Margolis

4 Keys to Remarkable Brand Storytelling

Storytelling is a compelling way to communicate brand value—but only if you’re telling stories that resonate with your audience. Find out how to craft authentic brand stories that captivate customers and build lasting loyalty.

10 minute readContinue Reading
Dayo Tinkerman

Dayo Tinkerman

Supporting Diverse Needs: A Rebranding Success Story

Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.

10 minute readContinue Reading
Bariledum Keenam

Bariledum Keenam

For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

10 minute readContinue Reading
Pilar Rios Niño

Pilar Rios Niño

Designing GitHub’s Octoverse: A Data Visualization Case Study

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

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Gemma Busquets

Gemma Busquets

Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

The Power of Structure: A Guide to Design System Models

Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

5 minute readContinue Reading
Alejandro Velasco

Alejandro Velasco

Design a Better Homepage With the StoryBrand Framework

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading
Anak Garcia

Anak Garcia

Brands Still Matter: Brandless Boom to Bust

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

5 minute readContinue Reading
Micah Bowers

Micah Bowers

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