Branding

Showing 1-9 of 19 results
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Subject Line – How to Approach Email Design

by Cameron Chapman

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

9 minute readContinue Reading
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Branding Is Dead, CX Design Is King

by Micah Bowers

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

6 minute readContinue Reading
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The Art of Virtue Signaling: Why so Many Brands Get It Wrong

by Micah Bowers

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

7 minute readContinue Reading
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The Dos and Don'ts of a Rebranding Strategy

by Jordan DeVos

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

10 minute readContinue Reading
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The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading
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Design’s Driving Forces – A Website Redesign Case Study

by Goran Ramljak

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

9 minute readContinue Reading
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Logo History 101 – A Walkthrough of Lasting Impressions

by Micah Bowers

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

9 minute readContinue Reading
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What is Branding? Everything is Branding.

by Micah Bowers

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading
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A Day in the Freelance Life – Getting to Know Toptal Designers

by Micah Bowers

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

9 minute readContinue Reading

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