Branding

Showing 1-9 of 18 results
DesignIcon ChevronDesign Process

Branding Is Dead, CX Design Is King

by Micah Bowers

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

6 minute readContinue Reading
DesignIcon ChevronDesigner Life

The Art of Virtue Signaling: Why so Many Brands Get It Wrong

by Micah Bowers

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

7 minute readContinue Reading
DesignIcon ChevronDesign Process

The Dos and Don'ts of a Rebranding Strategy

by Jordan DeVos

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

10 minute readContinue Reading
DesignIcon ChevronDesign Process

The Origins of Bad Logo Redesigns

by Micah Bowers

A logo redesign without controversy is like a workout with no sweat. It's possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.

9 minute readContinue Reading
DesignIcon ChevronDesign Process

Design’s Driving Forces – A Website Redesign Case Study

by Goran Ramljak

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

9 minute readContinue Reading
DesignIcon ChevronDesign Process

Logo History 101 – A Walkthrough of Lasting Impressions

by Micah Bowers

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

9 minute readContinue Reading
DesignIcon ChevronUI Design

What is Branding? Everything is Branding.

by Micah Bowers

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading
DesignIcon ChevronDesigner Life

A Day in the Freelance Life – Getting to Know Toptal Designers

by Micah Bowers

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

9 minute readContinue Reading
DesignIcon ChevronBrand Design

Cause and Effect – Exploring Color Psychology

by Cameron Chapman

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

9 minute readContinue Reading

Join the Toptal® community.