#Branding Posts

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

World’s worst logo? It’s a distinction no company wants to claim but a problem every logo designer would love to solve. We swing for the fences with a logo refresh for a global dancercise brand.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

Working under a tight deadline? We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This article outlines a 30 day branding case study that breaks down the process of how to get it done effectively.

A brand story is a powerful tool, but trial-and-error is required to use it well. If persistent, you’ll develop a unique voice, and your work will be infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.

In this article, Toptal Designer Micah Bowers walks us through one of his own branding projects to show us how to develop an effective brand story. Most of us might know a good story when we see one, but how do we write an engaging one ourselves?