Branding

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Bariledum Keenam

Supporting Diverse Needs: A Rebranding Success Story

By Bariledum Keenam
Brand designer Bari Keenam shares how he turned a tricky logo redesign into a brand overhaul that helped his client establish an emotional connection with its customers.
10 minute readContinue Reading
Pilar Rios Niño

For Your Health: 5 Tips and Strategies for Wellness Branding

By Pilar Rios Niño
The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.
10 minute readContinue Reading
Charlotte Miller

How to Choose the Best Colors for Industry Events

By Charlotte Miller
Color in industry event design informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
10 minute readContinue Reading
Gemma Busquets

Designing GitHub’s Octoverse: A Data Visualization Case Study

By Gemma Busquets
Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.
10 minute readContinue Reading
Rehan Saiyed
By Rehan Saiyed
When a simple logo refresh turned into a full-scale rebrand process, Toptal designer Rehan Saiyed took inspiration from ancient concepts of the number three—and a colorful parrot.
10 minute readContinue Reading
Beatriz Garcia de Prado

Millennial Branding for a Boomer Product: A Branding Case Study

By Beatriz Garcia de Prado
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.
7 minute readContinue Reading
Nicola Fleming

How to Define a Brand Voice for Maximum Impact

By Nicola Fleming
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
5 minute readContinue Reading
Alejandro Velasco

The Power of Structure: A Guide to Design System Models

By Alejandro Velasco
Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?
5 minute readContinue Reading
Charlie Osborne

Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide

By Charlie Osborne
Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.
8 minute readContinue Reading

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