Branding

Showing 1-9 of 25 results
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Millennial Branding for a Boomer Product: A Branding Case Study

by Beatriz Garcia de Prado

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

7 minute readContinue Reading
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How to Define a Brand Voice for Maximum Impact

by Nicola Fleming

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

5 minute readContinue Reading
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The Power of Structure – A Guide to Design System Models

by Alejandro Velasco

Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

5 minute readContinue Reading
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Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide

by Charlie Osborne

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

8 minute readContinue Reading
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Design a Better Homepage with the StoryBrand Framework

by Anak Garcia

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading
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Brands Still Matter – Brandless Boom to Bust

by Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading
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Visual Shelf Life – Why Web Design Illustrations Go Stale

by Micah Bowers

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

8 minute readContinue Reading
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Designed, Sealed, Delivered – The Power of Logo Package Express

by Micah Bowers

We test the limits of Logo Package Express, a tool that claims to name, save, and organize every file needed for a logo package in under two minutes.

< 5 minute readContinue Reading
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Subject Line – How to Approach Email Design

by Cameron Chapman

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

9 minute readContinue Reading

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