Toptal Design Blog

Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. 🔊

The market share for mobile and desktop browsing is about 50/50. For designers, this means responsive design is more important than ever, as users expect a seamless experience across all platforms and screen sizes.

UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.

Effective user research doesn’t have to cost a fortune. There are many low-cost methods available, all of which will put a designer on the road to designing better products.

The wearable technology revolution is shifting our long-established patterns of how we utilize data in our daily lives and social interactions. In many ways, it’s a lot more personal.

Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.

As a standard part of the UX process, designers create information architecture when building products. Learn about information architecture—how designers and product managers build an IA using design principles, as well as IA tools and best practices.