UI

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

Understanding and implementing visual hierarchy principles gives designers an advantage in creating persuasive designs that convey necessary information while creating a delightful user experience.

Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?

When dealing with data sets that include hundreds of thousands or millions of data points, automating the process of data visualization makes a designer’s job significantly easier.

While infinite scroll has become a popular and common design pattern, there are some potential pitfalls UI designers should watch out for when designing a site that uses long scrolling.

Improving workflow and maintaining consistent design standards throughout a product can be achieved using Sketch and Atomic Design.

Empty states are often overlooked in UX design, but they can be drivers of substantial business benefits, and if done right, contribute to a more compelling user experience.

Designers who approach minimalist UI design as being easy are often surprised at the amount of effort, time, and skill required to create a product that can achieve its aims while remaining truly minimalist.

Color: It’s stunningly beautiful and maddeningly deceptive. Use this color theory field guide (with an infographic) to make lightning-quick color choices with unwavering confidence.