UX

Designers only have a few seconds to catch the attention of mobile users before they abandon an app or site. Following established mobile UX design principles creates a better overall user experience.

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

User testing, often confused with usability testing, is an overarching term to describe testing which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.

When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.

What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?

Understanding and implementing visual hierarchy principles gives designers an advantage in creating persuasive designs that convey necessary information while creating a delightful user experience.

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Design thinking has become both a buzzword and a useful business tool. It has been hailed as revolutionary while also called a failed experiment as evidenced by increasing criticism.

E-commerce sites and apps that are not mindful of mobile e-ommerce best practices will be left in the dust and stand to lose billions. But successful mobile e-commerce experiences can be achieved by following these mobile e-commerce UX design best practices (with infographic).