UX

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to e-commerce UX, shoppers still tend to be considered last.

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.

While infinite scroll has become a popular and common design pattern, there are some potential pitfalls UI designers should watch out for when designing a site that uses long scrolling.

Improving workflow and maintaining consistent design standards throughout a product can be achieved using Sketch and Atomic Design.

Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.

For decades, a design diploma was the golden ticket to career opportunity. As this path now faces scrutiny, we examine the issues plaguing design institutions and offer radical solutions for change.

Empty states are often overlooked in UX design, but they can be drivers of substantial business benefits, and if done right, contribute to a more compelling user experience.