BusinessModel

Business idea development for new venture concepts is a mixture of art and science. There are playbooks to follow that ensure ideas are validated objectively to ensure financial and opportunity cost risks are minimized.

Building an app-based business can be a daunting project: Within such a competitive space, how can you make your app stand out, attract and retain the right audience, and then monetize it?

The key to a successful business plan is a coherent story built around financial projections and external context.

The subscription business model has existed for generations but has recently surged in popularity. In efforts to replicate the success of the SaaS sector, consumer products startups are increasingly trying to stimulate recurring revenue by offering subscriptions.

Not many industries have undergone the same level of transformation as the music industry - technology has changed every facet of the industry. File streaming has been nothing short of a revolution. What can be learned from Spotify vs. SoundCloud?

When something is not right in a business, it can be confusing knowing where to start to fix it. Objective frameworks like issue trees, funnel analysis, and business canvases provide an organized and data-driven way of getting to the root of a problem and give cast-iron evidence toward plotting a route forward.

The restaurant industry is infamous for its failure rate. The most common reason for failure is location. Cloud kitchens do away with this obstacle, allowing restaurants to operate without having a central hip location.

How has the beauty industry become extremely innovative? How did Glossier and The Ordinary approach (and crack) the problem of enticing consumers, building brand loyalty and creating unique experiences? The lessons are relevant for all DTC companies.

As Airbnb may soon IPO, how does it compare against more traditional businesses in the travel space? We compare it to another top company in the travel sector, Expedia, and analyze how their originally divergent strategies are slowly converging.