Toptal Management Consulting Expert
Choosing the Right E-commerce Business Model to Sell Your Product
As retail continues to shift online, businesses and manufacturers are faced with ever-growing pressures to build serious online presences and distribution. This article looks at the different options available, and assesses their merits and considerations from a financial standpoint

Martin Smith
Martin works with large, PE-owned and quoted companies, as well as startups. He is particularly strong in growing top line and margins.
Has the US Equity Crowdfunding Market Lived up to Expectations?
Four years on from the signing of the JOBS act, equity crowdfunding remains a small, niche market. In this article, we take a look at the current state of equity crowdfunding in the US and assess some of the challenges the market faces if it wants to grow into its potential.

Toby Clarence-Smith
Toby has deep financial experience across investment banking, VC investing, and PE. He most recently founded and sold a VC-backed company.
The Importance of Customer Retention: An Empirical Study
Startups nowadays are hyper focused on growth at all costs, a practice which often undermines the fundamental health of the business. This article takes an in-depth look at the importance of focusing on customer retention from day one and the practical benefits it can provide in the medium to long term.
Toptal Talent Network Experts
What is the Border Adjustment Tax? Potential Benefits and Risks
With tax reform discussions likely to rise to the national forefront, this article provides analysis regarding border adjustment taxes and the recent House proposal. It assesses economic implications and historical comparisons to help you understand how you and your business might be impacted.

Melissa Lin
Melissa has worked in ECM, tech startups, and management consulting, advising Fortune 500 companies across multiple sectors.
Power Pivot for Excel Tutorial: Top Use Cases and Examples
With the arrival and growing ubiquity of big data, Excel, as a data-mining and processing tool has been pushed to its limits—reflected in its dated 1,048,576 row hard limit and the application’s processing speed slowing to a crawl. As of 2010, Microsoft released a Power Pivot function that transformed the scope and usefulness of Excel where the extraction, combination, and analysis of large datasets are concerned.
Using live cases, Management Consultant Ellen Su explores in detail how to master Power Pivot and explores its hidden advantages as a big data tool.

Ellen Su
Ellen’s extensive experience in fixed income trading and portfolio management make her an unparalleled expert in analytics and modeling.
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SaaS Pricing Models: Pricing Strategy Examples and Best Practices
Pricing strategy is one of the most important financial levers that companies have at their disposal to influence the financial success of their business. However, it is not an easy task. This article analyzes SaaS software pricing strategies and finds that several of the operational characteristics of the business model generate some very useful pricing advantages that can help drive financial performance.

Tayfun Uslu
Tayfun is a management consultant and co-founder of a $500 million e-commerce company. He enjoys startup-oriented work across finance and strategy.
Open-source Software: Investable Business Model or Not?
Open-source software is a catalyst for growth and change in the IT industry, and one can’t overestimate its importance to the sector. In recent years, there has been a surge in venture capital dollars pouring into the sector. In this article, we analyse whether recent valuations make sense, and whether the open-source model lends itself to the returns profile that venture capital investors look for.

Natallia Chykina
Natallia has extensive experience with investments and M&A deals across a range of industries (oil & gas, consumer & retail, FIG, TMT).
Snapchat IPO: It’s All About the ARPU, Dummy
Ahead of Snap’s IPO, we take a look at whether the rumoured valuation makes sense, and find that whilst overall market concerns regarding DAU growth are justified, the market is likely under-valuing the company’s ARPU growth prospects. For us, Snap is a Buy.

Joe Matta
Joe has raised $1B+ for an energy project, advised on $500M+ in M&A deals, and managed high-growth businesses across different industries.
Term Sheet Templates: Clauses to Look Out for During Negotiation
Despite the large increase in resources aimed at helping founders navigate the fundraising process, many still struggle when it comes to comprehending certain term sheet clauses.
Such clauses can lead to founders losing control of their company or payout structures upon exit down the road. This post breaks down the term sheet’s trickiest clauses and the implications thereof.
Toptal Talent Network Experts
Getting the Most from Equity Research - Lessons from a Former Research Analyst
Equity research provides a very useful function in our current financial markets. Nevertheless, the profession has come under fire in recent years.
In this post, Toptal Management Consultant Ryan Downie details how to utilize research reports more effectively. Additionally, he outlines the equity research’s main value for both sophisticated and retail investors and highlights the pitfalls of this profession, its causes, and how you should evaluate research in order to avoid these issues.

Ryan Downie
Ryan left the hedge fund world to become a startup consultant. He has helped clients raise more than $1.2 million in early-stage capital.
The Party Isn’t Over: A Deep-Dive into Why Unicorns Will Bounce Back in 2017
Between 2013 and 2015, the number of Unicorns exploded to 140 members, marking an incredible growth spurt in valuations and positive sentiment toward the venture industry.
But after a rocky 2016, in which scandals, funding downrounds, and more cautious investor commentary emerged, many have questioned the validity of the sector’s valuations. With this backdrop, 2017 is shaping up to be a make-or-break year for the Unicorn Club. Is the party over?

Toby Clarence-Smith
Toby has deep financial experience across investment banking, VC investing, and PE. He most recently founded and sold a VC-backed company.
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