GM of Marketing Services

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

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Marketing Services/

Creative and Content Marketing/

Content Development Services

Content Development Services – Drive Engagement and Maximum Impact

Enhance your brand with high-quality content at scale. From blog posts and website copy to social media and email marketing, Toptal’s Content Development Services team will help you drive engagement, amplify your brand’s voice, and create content that resonates with your audience.

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Clients Served

25,000+

Total Vetted Professionals

20,000+

Toptal Total Projects Delivered

64,000+

Industries Served

300+

TRUSTED BY THOUSANDS OF LEADING BRANDS

Our Services

Toptal Content Development Services

Enhance your brand’s impact with Toptal’s Content Development Services. From strategic planning to execution, we craft world-class content that engages your audience, enhances your search visibility, and drives business growth across all platforms.

SEO Content

Elevate your search engine rankings with keyword-optimized content tailored to your customers’ search intents.

Content Strategy

Create a content strategy to align with business objectives and reach target audiences effectively.

Video Content

Engage clients with dynamic video content that tells your brand’s story and enhances visual appeal across platforms.

Blog Content

Develop high-quality blog entries and articles, meticulously edited and researched to resonate with your audience and establish thought leadership.

Social Media Content

Expand your social reach with compelling content customized to engage audiences on every social platform.

Email Campaigns

Drive conversions with persuasive email content that nurtures leads and engages customers effectively.

E-books and White Papers

Establish thought leadership with detailed white papers and e-books showcasing your industry expertise.

Product and Category Descriptions

Highlight product benefits with compelling product and category descriptions that drive sales.

Press Releases

Announce company news and product launches with impactful press releases that capture media attention.

Technical Writing

Translate complex technical concepts into clear, accessible content for your target audiences.

Newsletter Production

Keep audiences informed and engaged with insightful newsletters featuring targeted content and clear calls to action.

Infographic Design

Transform data into captivating infographics that simplify complex information and make an impression.

Discover the right content development solution for your needs

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PARTNERSHIP THAT WORKS

How We Deliver Content Development Services

Our content development experts, with experience at leading companies, develop and deploy tailored solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

Discover

Define

Develop

Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and initial proposals; whether it’s modeling your content strategy or developing specific assets.

Deploy

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Chris Krohn

GM of Marketing Services

As Toptal’s GM of Marketing Services, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

CUSTOMIZED SOLUTIONS

Content Development Services That Deliver Value

Toptal delivers leading content development services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM of Marketing Services

Delivery Manager

Content Marketing Strategist

Content Strategist

Creative Marketing Strategist

Content Marketing Strategist

Campaign and Social Media Strategist

SEO Content Expert

Chris Krohn

GM of Marketing Services

Previously at

Experience

30+ Years

Lauren Beam

Delivery Manager

Lauren serves as Toptal’s Senior Director of Managed Delivery with a focus on driving high-impact innovation and implementing cutting-edge technologies across diverse client portfolios, from global startups to Fortune 500 companies. Her expertise in product strategy, program development, and performance optimization contributes to her success in crafting forward-thinking solutions that redefine success in the ever-evolving tech landscape.

Previously Managed Client

Experience

10+ Years

Margaret Chen

Verified Expert in Marketing

13+ Years

of Experience

Content Marketing Strategist

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Previously at

Dawn Burngasser

Verified Expert in Design

14+ Years

of Experience

Content Strategist

Dawn is an experienced UX writer with a range of skills in copywriting, marketing writing, content strategy, user-centered design, and research. She collaborates with clients to craft UX and marketing copy, content, microcopy, and campaign materials. Dawn is well-versed in creating and transferring content for new mobile apps, websites, and products. With more than a decade of experience, she has served clients from various industries, including healthcare, education, insurance, and climate change.

Previously at

Veronica Wolf

Verified Expert in Marketing

18+ Years

of Experience

Creative Marketing Strategist

Veronica is an award-winning content marketing expert with more than 18 years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.

Previously at

Brion Roberto

Verified Expert in Marketing

24+ Years

of Experience

Content Marketing Strategist

A global marketing leader with years of experience bolstering startups and blue-chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Lynda Reinarz

Verified Expert in Marketing

23+ Years

of Experience

Campaign and Social Media Strategist

Lynda is an enthusiastic, skilled marketer with more than 23 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts quickly to changing priorities, and leads with a results-first mindset. Lynda’s passion is in demand generation, content and social strategy, paid media, and partner marketing.

Previously at

Blake Stockton

Verified Expert in Marketing

14+ Years

of Experience

SEO Content Expert

Blake is a dynamic strategist with more than 14 years of digital marketing expertise, including roles at Google, an Inc. 5,000 Fastest-growing Startup, and the Small Business Administration. With a creative and entrepreneurial approach, he crafts impactful content and strategies, drawing on his experience founding successful online ventures. In 2018, Blake won the Rising Star of the Year award in Florida for pioneering Facebook Live training and providing social media algorithms and content updates.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Marketing Project Manager

Content Marketing Strategist

Content Creation Expert

PR and Content Expert

Content Marketing Expert

SEO Content Expert

Social Media Content Expert

Brand Strategist

Content Mapping Expert

Verified Expert in Project Management

13+ Years

of Experience

Marketing Project Manager

Erica is an agile project manager and product owner with more than 13 years of experience. She has worked on a multitude of different projects and products. Erica is a quick learner with strong networking, communication, and organizational skills, and she loves working with international teams.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Content Marketing Strategist

Cheryl is a seasoned content manager with more than eight years of expertise in content marketing, SEO, social media, PR, and communications. She has been successful in crafting compelling narratives that drive traffic, engagement, and revenue. With strong project management and storytelling skills, she delivers exciting copy for various channels, formats, and audiences. Discover how Cheryl can utilize her strategic abilities to elevate your brand and meet business objectives.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Content Creation Expert

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy whose focus is always to enhance conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

PR and Content Expert

Jennifer is a seasoned marketer and communications leader experienced in SaaS, technology, PR, and the public sector. She worked in both the agency world and in-house, building impactful marketing campaigns and communication strategies for B2B and B2C businesses. Jennifer has a solid ability to thrive in fast-paced environments and proven expertise working with all-level executives and within global teams across product, customer success, and engineering in the US, the UK, Asia-Pacific, and Israel.

Previously at

Verified Expert in Marketing

21+ Years

of Experience

Content Marketing Expert

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relationship marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Verified Expert in Marketing

14+ Years

of Experience

SEO Content Expert

Jared enjoys helping companies grow by taking a data-driven approach to uncovering customer insights for a successful go-to-market strategy. Most recently, he worked in growth, campaigns, and acquisition inside a demand generation organization and helped his startup grow from $37 million to over $200 million and then toward a $6.5 billion acquisition.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

Social Media Content Expert

Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.

Previously at

Verified Expert in Design

10+ Years

of Experience

Brand Strategist

Charles is an expert brand strategist, product designer, and art director with more than 10 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful branding identity process, visual direction, and UI/UX design.

Previously at

Verified Expert in Design

15+ Years

of Experience

Content Mapping Expert

Jennifer is an email content strategist with more than 15 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.

Previously at

Get a Free Consultation Now Explore Managed Delivery

Discover the right content development solution for your needs

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Why organizations choose us

Toptal in Action

Discover the cutting-edge benefits our clients enjoy from the global Toptal network.

Ginni Media uplevels its brand identity while preserving its unique vibe.

Challenge: Ginni Media needed a refreshed brand identity that matched its unique voice and showcased its inclusive values.

Solution: Combining artistry and technology, the Toptal team delivered a new brand identity that reflects the inclusive and diverse Ginni Media mindset.

I think the thing about Toptal is—like the name—it’s top talent, and that’s the kind of talent that I want to recruit as well.

Ginni Saraswati

Founder and CEO, Ginni Media

Read Full Case Study

OUR THOUGHT LEADERSHIP

Explore Insights From the Content Development Field

Read the latest articles and resources to keep you current on emerging trends in content personalization, brand storytelling, and more.

Choosing an AI Tool Set for Content Personalization

Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI content personalization from Toptal’s Growth Marketing Practice Lead Jeff Gangemi.

Jeff Gangemi

Growth Marketing Practice Lead

15 Years of Experience

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Previously at