Toptal Brand Guidelines

Not allowed

• Do not use slight variations of these colors.
• Do not use completely different colors.
• Do not swap color purposes (e.g., no green headers).

Allowed

• Use these colors for all material on the Toptal.com site.
• Use these colors for any Toptal flyers, ads, or other company materials.
• Colors should be used as intended (blue headers, green buttons, etc.).

Not allowed

• Do not use different fonts for pages in the Toptal.com domain.
• Do not use Helvetica Neue as the primary font.
• Do not use Helvetica Neue for headers, sub-headers, or main body texts.

Allowed

• Acquire the fonts using the above links.
• Use both fonts when creating Toptal pages.
• Use Helvetica Neue sparingly, primarily for capitalized links.

Not allowed

• Do not use the incorrect spellings of the Toptal name anywhere.
• Do not use alternate spellings not shown above.

Allowed

• Use the one correct spelling of the Toptal name in all places.
• These rules apply to all text. The Toptal logo is distinct.

Not allowed

• Do not cut, adjust, rotate, flip, reflect, or manipulate the logo.
• Do not change the color of the logo.
• Do not use less than the specified border width.
• Do not use the logo for non-Toptal material.

Allowed

• Use the logo to market any Toptal material.
• Use the logo for both print and web content.
• Use the 300DPI version of the logo for print.

Not allowed

• Do not use modified versions of the watermark.
• Do not resize the watermark.
• Do not have parts of the watermark in the safety area.
• Do not watermark non-Toptal material.

Allowed

• Watermark all graphics created for Toptal materials.
• Only watermark one corner of the graphic.
• Adjust the opacity of the watermark as aesthetically needed.

Not allowed

• Do not list non-Toptal emails or non-personal phone numbers.
• Do not list personal websites.
• Do not alter the business card design.

Allowed

• Use your business cards to develop professional relationships.
• Use your business cards to grow the Toptal brand.

Not allowed

• Do not cut or adjust any of the resources.
• Do not add any mark ups to the resources.
• Do not use the resources for events in which Toptal is not officially involved.

Allowed

• Use the resources to aid any Toptal presentation or event.
• Use the resources at conferences to represent Toptal.

Not allowed

• Do not deface or alter the design of the T-shirts.

Allowed

• Bring the T-shirts to your next Toptal community event or conference.
• Give the T-shirts to friends interested in Toptal.
• Use the T-shirts to grow the Toptal brand.