Aligning Marketing to Business Outcomes: Inside Prudential’s Growth Strategy
Growth in large organizations comes down to alignment to business outcomes, not just marketing activity. In this episode of the Executive Guidance podcast, Matt Diiorio of Prudential joins Jeff Gangemi to discuss how aligning marketing to business outcomes, building high-performing teams, and focusing on value creation drives real impact.
Growth in large organizations comes down to alignment to business outcomes, not just marketing activity. In this episode of the Executive Guidance podcast, Matt Diiorio of Prudential joins Jeff Gangemi to discuss how aligning marketing to business outcomes, building high-performing teams, and focusing on value creation drives real impact.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
Previously At
Matt Diiorio is Vice President, Head of Growth & Channel Activation at Prudential Financial, where he leads growth strategy and channel performance across the customer journey. Prior to Prudential, Matt served as Chief Marketing Officer and Chief Revenue Officer at EmPower Solar and spent eight years at MetLife, where he led global demand generation and growth marketing transformation across more than 30 markets.
Join Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, and Matt Diiorio, Vice President, Head of Growth & Channel Activation at Prudential Financial, as they explore how large organizations can turn marketing into a true driver of business impact. Matt shares lessons on aligning marketing to revenue, building agile teams, and focusing on high-value initiatives that drive scalable growth.
Topics explored include:
-
How to align marketing to revenue and business outcomes
-
What it takes to drive transformation in large organizations
-
How to build high-performing, complementary teams
-
Why focus matters more than prioritization
-
How marketing and sales alignment unlocks growth
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
PREVIOUSLY AT