The Importance of Content Distribution and Brand Authority: Lessons From Stacker’s CEO
In today’s crowded media landscape, creating great content is only half the battle: Getting it in front of the target is what drives growth. In this episode of the Executive Guidance podcast, Noah Greenberg, Co-founder and CEO of Stacker, joins Jeff Gangemi, Toptal’s Growth and Digital Marketing Practice Lead, to discuss how data-driven storytelling and brand authority help brands scale reach, credibility, and impact.
In today’s crowded media landscape, creating great content is only half the battle: Getting it in front of the target is what drives growth. In this episode of the Executive Guidance podcast, Noah Greenberg, Co-founder and CEO of Stacker, joins Jeff Gangemi, Toptal’s Growth and Digital Marketing Practice Lead, to discuss how data-driven storytelling and brand authority help brands scale reach, credibility, and impact.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Noah Greenberg is the Co-founder and CEO of Stacker, a media platform that helps brands like Sofi and Redfin turn original reporting into earned media at scale. With a background spanning data, media, and content, Noah has helped redefine how brands grow through storytelling, earning recognition on the Forbes 30 Under 30 Media list.
Modern content strategy isn’t about publishing more; it’s about distributing smarter. Noah Greenberg joins Jeff Gangemi to share how Stacker helps brands transform owned content into earned media that drives trust, reach, and long-term growth.
Drawing on his background in data-driven media and company building, Noah explains why content distribution, credibility, and patience are the real differentiators in today’s content landscape.
Topics explored include:
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Why content distribution matters more than content volume
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How earned media builds trust faster than owned channels
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The role of data in creating stories journalists actually want
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How brands can scale visibility without chasing clicks
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What sustainable growth looks like in modern content strategy
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
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