Creating an Immersive Fan Experience for a Global Sports Audience
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In 2016, the Cleveland Cavaliers embarked on a historic journey to deliver the first major sports championship to Cleveland in over 50 years. This incredible run generated tremendous excitement not only across the Cavs’ core fanbase in the Cleveland area, but nationally and globally as well.
Local fans enjoy a world-class experience at “The Q,” home court for the Cavs—and the Cavs organization wanted to extend that experience to millions of fans around the world. To accomplish the task, the Cavaliers partnered with Toptal to build the Wine and Gold Nation, an immersive, interactive fan experience that lets loyal fans around the world experience their passion for the Cavaliers in a brand new way.