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Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.
Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Transforming Engagement: How Top Brands Are Using Augmented Reality (AR) Marketing Techniques
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.
Gabriel Ignacio
Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.
Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta
Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.
Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Bootstrapping Your New Venture: The Case for Going Back to Basics
Launching a new venture? Quickly and inexpensively validate your idea and focus on product-market fit before investing precious capital into your business.
Shane Stafford
Shane is a seasoned management consultant previously with Accenture’s CFO and Enterprise Value practice. He has advised a wide range of clients, including a major bank, a large consumer goods business, and a global auto parts distributor.
How to Create an SEO Keyword Strategy With Color-coded Priorities
Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.
Robert Franklin
Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, auto, education, and tech sectors, and he has led marketing campaigns and projects across global markets.
Digital Advertising for Small Businesses: A 6-Step Plan for Building E-commerce Success
Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.
Ariel Morton
Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.
Powerful Conversations: How Project Managers Can Transform Teams Through Strategic Questions
Posing good questions is a vital project management skill that impacts team trust, self-efficacy, and productivity. Follow this guide to learn best practices and questions for specific audiences.
Mădălina Marincaș
Mădălina is a project manager and management consultant with a unique mix of technical and business psychology expertise. She has degrees in both psychology and computer science and spent five years rolling out complex applications at Flutter Entertainment. She also managed end-to-end projects at Global App Testing, a software QA company serving companies like Google and Microsoft.
Using an LLM API As an Intelligent Virtual Assistant for Python Development
With proper instruction, LLMs can be highly effective coding assistants. This step-by-step guide shows you how to generate a call to an external API using Python and the OpenAI API.
Tarek Mohamed Mehrez
Tarek is a software and data engineer specializing in machine learning, software architecture, DevOps, and back-end development. He has served as CTO of Thndr, a company backed by Y Combinator, and has published several research papers on machine learning. Tarek has a master’s degree in computational linguistics from the University of Stuttgart.
Immersive Experience Design: Expert Insights and Techniques
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
Dwayne Grech
Dwayne is a designer with expertise across mediums including AR/VR, touch walls, public activations, and projection mapping. He has worked with top brands, including Nike, Bank of America, and Citigroup.
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