Design Process

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Turning Usability Testing Data Into Action

Usability testing reveals the challenges users face when navigating and interacting with your product. Discover an efficient way to collect, analyze, and put usability data into action.

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Carlos Rosemberg

Carlos Rosemberg

Carlos is a UX strategist, researcher, and designer who creates digital products for numerous industries, including banking, healthcare, and e-commerce. He has partnered with companies such as IBM and Instituto Atlântico.

How to Conduct Usability Testing in Six Steps

User testing is easy and inexpensive and will substantially improve product designs. The insights gained from observing how people use a digital product are well worth it, as outlined in this six-step process.

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Jan Roose

Jan Roose

Jan is a product and UX designer who specializes in AI, mobile and web apps, and gaming. He has built innovative digital products for more than 50 organizations, including Coca Cola, Foxconn, and Bang and Olufsen.

Design for Emotion to Increase User Engagement

When done well, emotional design increases engagement and can elicit an emotion that will deliver a positive response in users.

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Miklos Philips

Miklos Philips

Miklos is a design leader, author, and speaker with more than 18 years of experience in the design field.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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