Design Process

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Enhance User Flow: A Guide to UX Analysis

Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.

7-minute readContinue Reading
Arvand Alviri

Arvand Alviri

Arvand is a UX/UI designer who has worked on a variety of apps for high-profile startups and companies such as Microsoft and Deloitte.

From Concept to Reality: A Guide to Logo Development

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

9-minute readContinue Reading
Tidjane Tall

Tidjane Tall

Tidjane is a UX/UI design leader who connects user’s needs and goals to deliver strategic solutions for companies like Adobe and Google.

The Value of Design Thinking in Business

Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.

8-minute readContinue Reading
James Pikover

James Pikover

James has written about consumer tech and video games for over 6 years including VentureBeat, IGN, and Gizmodo.

Great Questions Lead to Great Design: A Guide to the Design-thinking Process

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.

10-minute readContinue Reading
Jorge Juan Perales

Jorge Juan Perales

Jorge Juan has designed successful digital products for over a decade. He loves fast-moving teams and delivering great value to users.

Brand Illustration 101: Visualizing the Narrative

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

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Think S.M.A.R.T. When Defining Business Goals for Your Next UX Project

Designers must frame a problem and identify a solution while also impacting the client’s bottom line. The S.M.A.R.T. framework helps designers stay goal-oriented and increase their success rate.

6-minute readContinue Reading
Matteo di Pascale

Matteo di Pascale

Matteo is a UX/UI designer and creative director. He’s founded two startups and worked for brands like Samsung, Whirlpool, and OnePlus.

Free eBooks All Designers Should Read

A picture may be worth a thousand words, but a book contains that and more. These free eBooks may help designers grow as professionals, improve their skills, and expand their field of knowledge.

8-minute readContinue Reading
Michael Abehsera

Michael Abehsera

Michael is an experienced UI/UX designer whose background in marketing and data analysis helps him make well-informed design decisions.

How to Create Nested Symbols in Sketch

Sketch is not a complex tool, but it’s array of features can save you a lot of time – especially Symbols. In this tutorial, learn how to nest symbols in Sketch.

< 5-minute readContinue Reading
Wojciech Dobry

Wojciech Dobry

Wojciech is a product designer and web designer with 8 years of experience. He’s passionate about typography and sound design.

Heuristic Analysis for UX: How to Run a Usability Evaluation

What is a heuristic analysis? How do you run one effectively by employing a group of usability experts to dramatically improve a product’s UX?

10-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Designing for Human Behavior: Defining the Intangibles

It is now possible to more accurately shape experiences that dynamically personalize content by coupling behavioral design with data science and analytics.

7-minute readContinue Reading
Mike Slone

Mike Slone

Mike has many years of successful design experience working for global clients like ExxonMobil, Reebok, Taco Bell, and Nike.

Framer Tutorial: 7 Simple Microinteractions to Improve Your Prototypes

Framer Studio is a powerful tool for creating interactive prototypes. Learn how to create seven useful microinteractions in no time to improve your prototype.

11-minute readContinue Reading
Wojciech Dobry

Wojciech Dobry

Wojciech is a product designer and web designer with 8 years of experience. He’s passionate about typography and sound design.

Effective Communication Strategies for Designers

It’s crucial that designers focus not only on cultivating their abilities with creative tools but also on improving their ability to communicate design effectively during the design process.

10-minute readContinue Reading
Bronwen Rees

Bronwen Rees

Bronwen is a designer from London with experience in both brand and digital design. Her passion lies in learning and evolving her skills.

Design Process: Is It Objective or Subjective?

The relationship between art and design is often misunderstood, and although a design outcome can be artful, the process behind it is altogether very different.

6-minute readContinue Reading
Bronwen Rees

Bronwen Rees

Bronwen is a designer from London with experience in both brand and digital design. Her passion lies in learning and evolving her skills.

Why Startups Need a Styleguide

The top five reasons why creating a styleguide early is especially important for startups in spite of the inherent challenges.

10-minute readContinue Reading
Benoît Chabert

Benoît Chabert

Benoît creates digital apps. He helps startups create unified design systems and acquire new users through new product designs.

Death to the Wireframe. Straight to High Fidelity!

In many product design scenarios, wireframes may not be necessary, and skipping them altogether may cut down on confusion and save a lot of time.

12-minute readContinue Reading
Jen Randolph

Jen Randolph

Jen has a decade of experience designing award-winning experiences for top agencies, brands, and startups such as Nike, P&G, and R/GA.

How to Create Custom Fonts: 7 Steps and 3 Case Studies

Designers love to hate some fonts. We’re introducing a simple process and seven easy steps that can quickly transform a typeface into something better and can turn a font into a beautiful logotype.

8-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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