Design Process

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Tips for a Productive Design Critique

Design critiques are a key part of the product design process that encourage collaboration and improve ideas. This guide will help designers conduct productive, efficient critiques for actionable feedback.

10-minute readContinue Reading
Alexandre Brito

Alexandre Brito

Alexandre is a UX designer and strategist with 10+ years of experience working for companies like Deutsche Bank, Philips, and Vodafone. 

Ditch MVPs, Adopt Minimum Viable Prototypes (MVPrs)

Learn the value of minimum viable prototypes (MVPrs), a quick and affordable way to create, launch, test, and improve digital products based on real-world insights.

9-minute readContinue Reading
Alexandru Giuseppe Ispas

Alexandru Giuseppe Ispas

Alexandru is a product designer with more than nine years of experience focused on creating easy-to-use experiences for web and mobile.

When looking for inspiration, designers should consider what they can add to the work of others. Where can they make it better? More useful? More elegant? More efficient?

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Design Problem Statements: What They Are and How to Frame Them

Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

11-minute readContinue Reading
Jordan DeVos

Jordan DeVos

Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.

How to Create a Sketch Style Guide, Library, and UI Kit

Sketch is a valuable, time-saving resource for any designer’s toolbox. Though not every designer chooses to do so, creating style guides in Sketch can make it even more of a time-saver.

7-minute readContinue Reading
Yvette Solorzano

Yvette Solorzano

Yvette has experience in print, web, branding, and UX design. She has a minimal, clean aesthetic while pushing creative boundaries.

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The True ROI of UX: B2B Redesign Case Studies

UX designers often need to convince company executives on the ROI of a UX redesign initiative. Here are some real-life B2B redesign case studies a UX team identified in order to make a compelling case.

7-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

The True ROI of UX: Convincing the Executive Suite

UX designers often need to persuade executives on the ROI of a UX initiative. In this example scenario, the UX team presented the projected ROI of a UX redesign to make a convincing case.

9-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Art vs Design – A Timeless Debate

Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

14-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

How to Conduct an Effective Design Sprint

A design sprint is a methodology used to validate ideas through design, prototyping, user testing, and collaboration in only five days, offering a more structured, effective approach to creative thinking.

9-minute readContinue Reading
Ondřej Dostál

Ondřej Dostál

For the past five years, Ondřej has worked as a designer, specializing in helping companies with their UX and UI designs, mostly mobile.

Emotional Branding for Sustainable Product Design

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11-minute readContinue Reading
Danielle Thompson

Danielle Thompson

Danielle is a seasoned UX/UI product designer. She has worked with industry leaders like Royal Bank of Canada, Nucleus Intercom, and Chegg.

UX Testing for the Masses: Keep It Simple and Cost-effective

UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.

11-minute readContinue Reading
Ruaridh Currie

Ruaridh Currie

Ruaridh is an award-winning UX/UI designer and creative director with 14 years of experience designing for a variety of well-known brands.

Design Psychology and the Neuroscience of Awesome UX

Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. 🔊

8-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

The Value of User Research

Unlock the full potential of your product’s UX with the power of user research. Find out how data analytics, user reviews, customer interviews, market research, and usability testing can transform design solutions to exceed your audience’s expectations.

11-minute readContinue Reading
Frauke Seewald

Frauke Seewald

Frauke is a senior UX designer and user researcher with a background in psychology. Her ability to craft user-centric design solutions comes from years of experience in UX research and a deep understanding of what users need and want. She has worked with companies such as Swisscom, Telus, and Crealogix.

A Practical Approach to Gamification Design

Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.

13-minute readContinue Reading
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Toptal Talent Network Experts

Creativity Exercises to Boost Your Designs

Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

7-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.

Collaborative Design: A Guide to Successful Enterprise Product Design

For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

8-minute readContinue Reading
Andi Omtvedt

Andi Omtvedt

Andi has 10+ years experience as a user experience designer and information architect for enterprise web applications.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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