Toptal Design Expert
Tips for a Productive Design Critique
Design critiques are a key part of the product design process that encourage collaboration and improve ideas. This guide will help designers conduct productive, efficient critiques for actionable feedback.

Alexandre Brito
Alexandre is a UX designer and strategist with 10+ years of experience working for companies like Deutsche Bank, Philips, and Vodafone.
Ditch MVPs, Adopt Minimum Viable Prototypes (MVPrs)
Learn the value of minimum viable prototypes (MVPrs), a quick and affordable way to create, launch, test, and improve digital products based on real-world insights.

Alexandru Giuseppe Ispas
Alexandru is a product designer with more than nine years of experience focused on creating easy-to-use experiences for web and mobile.
Following Trends: Homage vs. Design Plagiarism
When looking for inspiration, designers should consider what they can add to the work of others. Where can they make it better? More useful? More elegant? More efficient?

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
Design Problem Statements: What They Are and How to Frame Them
Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

Jordan DeVos
Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.
How to Create a Sketch Style Guide, Library, and UI Kit
Sketch is a valuable, time-saving resource for any designer’s toolbox. Though not every designer chooses to do so, creating style guides in Sketch can make it even more of a time-saver.

Yvette Solorzano
Yvette has experience in print, web, branding, and UX design. She has a minimal, clean aesthetic while pushing creative boundaries.
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The True ROI of UX: B2B Redesign Case Studies
UX designers often need to convince company executives on the ROI of a UX redesign initiative. Here are some real-life B2B redesign case studies a UX team identified in order to make a compelling case.

Miklos Philips
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
The True ROI of UX: Convincing the Executive Suite
UX designers often need to persuade executives on the ROI of a UX initiative. In this example scenario, the UX team presented the projected ROI of a UX redesign to make a convincing case.

Miklos Philips
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
Art vs Design – A Timeless Debate
Two Toptal designers engage in a lively debate about aesthetics, objectivity, and the definition of art and design.

Miklos Philips
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
How to Conduct an Effective Design Sprint
A design sprint is a methodology used to validate ideas through design, prototyping, user testing, and collaboration in only five days, offering a more structured, effective approach to creative thinking.

Ondřej Dostál
For the past five years, Ondřej has worked as a designer, specializing in helping companies with their UX and UI designs, mostly mobile.
Emotional Branding for Sustainable Product Design
Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Danielle Thompson
Danielle is a seasoned UX/UI product designer. She has worked with industry leaders like Royal Bank of Canada, Nucleus Intercom, and Chegg.
UX Testing for the Masses: Keep It Simple and Cost-effective
UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.

Ruaridh Currie
Ruaridh is an award-winning UX/UI designer and creative director with 14 years of experience designing for a variety of well-known brands.
Design Psychology and the Neuroscience of Awesome UX
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. 🔊

Miklos Philips
Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.
The Value of User Research
Unlock the full potential of your product’s UX with the power of user research. Find out how data analytics, user reviews, customer interviews, market research, and usability testing can transform design solutions to exceed your audience’s expectations.

Frauke Seewald
Frauke is a senior UX designer and user researcher with a background in psychology. Her ability to craft user-centric design solutions comes from years of experience in UX research and a deep understanding of what users need and want. She has worked with companies such as Swisscom, Telus, and Crealogix.
A Practical Approach to Gamification Design
Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.
Toptal Talent Network Experts
Creativity Exercises to Boost Your Designs
Here are a few exercises that can help get your creative juices flowing, whether you’re trying to get started on a new project or find yourself stuck in a creative rut.

Bree Chapin
Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.
Collaborative Design: A Guide to Successful Enterprise Product Design
For designers, working in enterprise is a challenge because of all the different stakeholders and moving parts. This guide reviews the collaborative design process for working better in that environment.

Andi Omtvedt
Andi has 10+ years experience as a user experience designer and information architect for enterprise web applications.
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