Design Process

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

Users shouldn’t need insider knowledge to find what they’re looking for on the web. Card sorting lets designers create intuitive UX by organizing content the way customers do in their minds.

Designers do not simply decorate, they create an experience of moving through content. There are various strategies available that align the client and team in creating content that will result in better designs.

Join us on a journey through the annals of design history and test your knowledge of famous logos along the way.

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.

Improving workflow and maintaining consistent design standards throughout a product can be achieved using Sketch and Atomic Design.

Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.

For decades, a design diploma was the golden ticket to career opportunity. As this path now faces scrutiny, we examine the issues plaguing design institutions and offer radical solutions for change.

Data-driven UI design is both art and science. Understanding how to collect and analyze data and implement designs based on it is an important skill for beginner and expert designers alike.

What makes a winning UX portfolio? More than a showcase of skills, a UX designer’s portfolio is an opportunity for them to create an enjoyable user experience as well as demonstrate their UX mastery.

On this week’s Design Talks we discuss research in action with Caitria O’Neill, a UX researcher at Airbnb. She studies people’s relationships with technology and how they behave with digital products.

How do product teams avoid wasting months of valuable time building something no one wants? Apply the iterative validation principles of Lean UX and create products that their end users actually need.

Human-centered design is about solving problems, not implementing solutions. This guide provides an overview of HCD, a process that ensures optimum user experiences, effortless interaction, and ultimately, business benefits.

Billions are lost by businesses due to poor UX. This article outlines key UX statistics and insights that stress the importance of “knowing your user” (with infographic).

UI components are about modularity and reusability. A/B testing can be employed very effectively during a lean product development process to test components that make up an application’s UI.

Creating a dynamic, organized, and collaborative workflow between design and development teams is essential to building great digital products. This tutorial outlines how Sketch, working in tandem with Zeplin, can facilitate this collaboration seamlessly.