Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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IT Integration in Mergers and Acquisitions: Structuring Synergy

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

10 minute readContinue Reading
John S. Doss

John S. Doss

John is a finance and technology leader with deep expertise in enterprise architecture and business strategy. With a unique blend of IT and business knowledge, he has successfully developed digital transformation initiatives across diverse industries. John has a master’s degree in mathematics and computer science, and an MBA from The Trinity College and University.

Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting

Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

9 minute readContinue Reading
Jake Madoff

Jake Madoff

Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Transforming Engagement: How Top Brands Are Using Augmented Reality (AR) Marketing Techniques

Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

6 minute readContinue Reading
Gabriel Ignacio

Gabriel Ignacio

Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.

Optimize and Stand Out: Effective Ad Creative Strategies for Driving Growth With Meta

Designing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.

8 minute readContinue Reading
Jake Madoff

Jake Madoff

Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.

Bootstrapping Your New Venture: The Case for Going Back to Basics

Launching a new venture? Quickly and inexpensively validate your idea and focus on product-market fit before investing precious capital into your business.

7 minute readContinue Reading
Shane Stafford

Shane Stafford

Shane is a seasoned management consultant previously with Accenture’s CFO and Enterprise Value practice. He has advised a wide range of clients, including a major bank, a large consumer goods business, and a global auto parts distributor.

How to Create an SEO Keyword Strategy With Color-coded Priorities

Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.

13 minute readContinue Reading
Robert Franklin

Robert Franklin

Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, auto, education, and tech sectors, and he has led marketing campaigns and projects across global markets.

Digital Advertising for Small Businesses: A 6-Step Plan for Building E-commerce Success

Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.

14 minute readContinue Reading
Ariel Morton

Ariel Morton

Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.

Powerful Conversations: How Project Managers Can Transform Teams Through Strategic Questions

Posing good questions is a vital project management skill that impacts team trust, self-efficacy, and productivity. Follow this guide to learn best practices and questions for specific audiences.

9 minute readContinue Reading
Mădălina Marincaș

Mădălina Marincaș

Mădălina is a project manager and management consultant with a unique mix of technical and business psychology expertise. She has degrees in both psychology and computer science and spent five years rolling out complex applications at Flutter Entertainment. She also managed end-to-end projects at Global App Testing, a software QA company serving companies like Google and Microsoft.

Building a Mental Health App for Families: A UI Design Case Study

The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

10 minute readContinue Reading
Fellype Silva

Fellype Silva

Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.

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