DesignPsychology

Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.

Knowing the psychology of how and why we make certain decisions can help in creating more user-centric sites and apps.

Digital design routinely ignores neurological factors beyond sight. Sensory design principles emphasize the interconnection of human perception and prompt designers to explore non-visual solutions.

Companies succeed because they offer products that people find irresistible, but what compels customers to buy? The Jobs to Be Done framework identifies the unmet desires that motivate all purchases.

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

Once designers better understand how people’s minds work with imagery, they are able to create better products that really make sense in a person’s life, while positively affecting the business itself.

Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.

Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.