#DesignPsychology Posts

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

In the first of our Toptal Design Talks series, futurist Pamela Pavliscak discusses how emotions are deeply integrated into digital experiences and designers are positioned to facilitate genuine relationships through technology.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.

Toptal designer Bronwen Rees explains how in persuasive design, social and psychological triggers can be utilized to influence user behavior.