Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.
eCommerce sites and apps that are not mindful of mobile eCommerce best practices will be left in the dust and stand to lose billions. But successful mobile eCommerce experiences can be achieved by following these mobile eCommerce UX design best practices (with infographic).
74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to eCommerce UX, shoppers still tend to be considered last.