Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing Try-on
How is technology changing the way people shop for clothes? Designers explain how to use AR and VR to drive conversions and minimize returns.

Laurence Brothers
The Benefits of a Design System: Making Better Products, Faster
Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

Molham Bakir
Elevate Your E-commerce Journey With Animated UX Microinteractions
Toptal experts share their insights and best practices for designing motion effects that enhance e-commerce UX and increase conversions.

Emily Adiseshiah
Multilevel Menu Design Best Practices
Navigation can be a UX minefield. Apply these guidelines to design intuitive multilevel menus that increase findability and offer a consistent experience across devices.

Andris Suipe
Leveraging Fitts’ Law: User Interface Design Principles for E-commerce
Apply this midcentury mathematical law to e-commerce UI design and convert visitors into customers.

Alexandre Brito
Keep It Tasteful: A Guide to Food App Design
The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.

Pili Fernandez Davila
Millennial Branding for a Boomer Product: A Branding Case Study
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

Beatriz Garcia de Prado
Paving the Path to Purchase: E-commerce UX Best Practices
Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.

Micah Bowers
Machine Language – A Guide to Chatbot Terminology (with Infographic)
Chatbots have unique abilities that humans don’t. When we regard them as tools, they provide business opportunities humans can’t. Unfortunately, when it comes to chatbot terminology, confusion reigns.

Micah Bowers
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