eCommerce

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Better UX Writing: 3 Effective Strategies for a Seamless User Experience

UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.

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Kate Margolis

Kate Margolis

How Chatbot Features Can Elevate the E-commerce Search Experience

Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.

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Khatia Gagnidze

Khatia Gagnidze

Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing Try-on

How is technology changing the way people shop for clothes? Designers explain how to use AR and VR to drive conversions and minimize returns.

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Laurence Brothers

Laurence Brothers

The Benefits of a Design System: Making Better Products, Faster

Design systems increase collaboration, ensure consistency, and accelerate design and development cycles. Toptal product designer Molham Bakir lays out how—and shares insights and tips from his experience building them.

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Molham Bakir

Molham Bakir

Elevate Your E-commerce Journey With Animated UX Microinteractions

Toptal experts share their insights and best practices for designing motion effects that enhance e-commerce UX and increase conversions.

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Emily Adiseshiah

Emily Adiseshiah

Multilevel Menu Design Best Practices

Navigation can be a UX minefield. Apply these guidelines to design intuitive multilevel menus that increase findability and offer a consistent experience across devices.

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Andris Suipe

Andris Suipe

Leveraging Fitts’ Law: User Interface Design Principles for E-commerce

Apply this midcentury mathematical law to e-commerce UI design and convert visitors into customers.

7 minute readContinue Reading
Alexandre Brito

Alexandre Brito

Keep It Tasteful: A Guide to Food App Design

The pandemic has intensified the demand for online food ordering, and businesses are rushing to meet the need. With food apps increasing in popularity, providing an exceptional user experience is critical.

7 minute readContinue Reading
Pili Fernandez Davila

Pili Fernandez Davila

Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

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