VisualDesign

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?

Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.

Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.

The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.

Giving and receiving feedback—without losing one’s cool—is an art. It’s incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.

Understanding the principles of design and how they interact is vital for both new and expert designers. Implementing them purposefully is key to creating visually appealing, functional designs.