7 Expert Tips for Creating a Convincing Promo Video
Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.
Millennial Branding for a Boomer Product: A Branding Case Study
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.
Beatriz Garcia de Prado
The Widening Impact of the Motion Design Industry
What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?
Why Use Material Design? Weighing the Pros and Cons
Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.
The Designer's Edge – An Overview of Photoshop Plugins
Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.
Tips and Considerations When Choosing a Typeface (with Infographic)
The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.
Toptal Design Blog Color of the Year 2020
The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.
Stay Cool: How to Take Design Feedback Strategically
Giving and receiving feedback—without losing one’s cool—is an art. It’s incumbent on designers to encourage others to give them quality design critiques on their work that cultivates constructive discussion.
Breaking Down the Principles of Design (with Infographic)
Understanding the principles of design and how they interact is vital for both new and expert designers. Implementing them purposefully is key to creating visually appealing, functional designs.
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