Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

Toptalauthors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
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Sound Advice: A Quick Guide to Designing UX Sounds

Sound can be easily overlooked in UX design, but it’s an essential element in building impactful user interactions, such as providing feedback for user’s actions and building brand recognition.

8-minute readContinue Reading
Leo Foureaux

Leo Foureaux

Leo is a product designer who uses empathy and research to craft valuable, multi-sensory digital products that make businesses thrive.

First Impressions: A Guide to Onboarding UX

Nearly one in four users will abandon a mobile app after using it just once. Good onboarding makes a great first impression, gives users a guided introduction, and can significantly improve user retention.

10-minute readContinue Reading
Bree Chapin

Bree Chapin

Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.

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Words Matter: The True Value of UX Copy

Well-crafted words improve UX and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips for greater user engagement.

9-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Cause and Effect: Exploring Color Psychology

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

9-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Know Your User: UX Statistics and Insights (With Infographic)

Billions are lost by businesses due to poor UX. This article outlines key UX statistics and insights that stress the importance of “knowing your user” (with infographic).

< 5-minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

A/B Testing UX for Component-based Frameworks

UI components are about modularity and reusability. A/B testing can be employed very effectively during a lean product development process to test components that make up an application’s UI.

6-minute readContinue Reading
Stewart Pressney

Stewart Pressney

Stewart has developed a user-centered design and prototyping workflow proven successful in healthcare, education, and eCommerce.

Figma vs. Sketch vs. Axure: A Task-based Review

There are many UX design tools on the market, but their capabilities vary. This review examines the effectiveness of Sketch, Axure, and Figma with a task-based comparison.

9-minute readContinue Reading
Ben Kopf

Ben Kopf

Ben has 25 years of experience in UX, interaction, user research, and UI design. Ben thinks about what can be, not what is.

Understanding the Nuances of Typeface Classification

Possibly with the exception of color, the typeface styles used in a design have a greater impact on the way a user perceives that design than virtually any other individual design element.

5-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Chatbot UX: Design Tips and Considerations

Conversational user interfaces are a new frontier that requires thoughtful consideration. The design process should include defining the purpose of the chatbot, and other design considerations to create a successful user experience.

10-minute readContinue Reading
Merve Postalcıoğlu

Merve Postalcıoğlu

Merve is a senior UX and product designer with extensive knowledge in user research and testing for a wide range of clients and industries.

B2B UX – Common Obstacles and Attainable Solutions

Bad B2B UX is everywhere—but the situation is not hopeless. By understanding the pitfalls, and having a strategic user-centered design plan, designers can pave the way to saving enterprise software.

10-minute readContinue Reading
Samuel J. Horodezky

Samuel J. Horodezky

With 15+ years of experience, Samuel possesses extensive experience both as an individual contributor and in more formal management roles.

Understanding Design Systems and Patterns

Learn about the evolution of design systems and how designers can adopt a holistic approach to systems thinking.

9-minute readContinue Reading
Darcie G. Fitzpatrick

Darcie G. Fitzpatrick

Darcie is a design leader with a passion for user-centered methods, business strategy, and intuitive user experiences.

Visual Designers vs. Graphic Designers: Who Does What and Why (With Infographic)

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).

< 5-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Zeplin Sketch Plugin – The Workflow Bridge Between Design and Engineering

Creating a dynamic, organized, and collaborative workflow between design and development teams is essential to building great digital products. This tutorial outlines how Sketch, working in tandem with Zeplin, can facilitate this collaboration seamlessly.

6-minute readContinue Reading
Emily Dubow

Emily Dubow

Emily has seven years of experience working in UI/UX and visual design, leading projects for clients including Samsung and Thomson Reuters.

Tips for a Productive Design Critique

Design critiques are a key part of the product design process that encourage collaboration and improve ideas. This guide will help designers conduct productive, efficient critiques for actionable feedback.

10-minute readContinue Reading
Alexandre Brito

Alexandre Brito

Alexandre is a UX designer and strategist with 10+ years of experience working for companies like Deutsche Bank, Philips, and Vodafone. 

Ditch MVPs, Adopt Minimum Viable Prototypes (MVPrs)

Learn the value of minimum viable prototypes (MVPrs), a quick and affordable way to create, launch, test, and improve digital products based on real-world insights.

9-minute readContinue Reading
Alexandru Giuseppe Ispas

Alexandru Giuseppe Ispas

Alexandru is a product designer with more than nine years of experience focused on creating easy-to-use experiences for web and mobile.

When looking for inspiration, designers should consider what they can add to the work of others. Where can they make it better? More useful? More elegant? More efficient?

8-minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Toptal Design Expert

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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Most-read Articles

Miklos Philips

The 10 UX Deliverables Top Designers Use

By Miklos Philips
11-minute readContinue Reading
Stelian Subotin

Dashboard Design: Considerations and Best Practices

By Stelian Subotin
9-minute readContinue Reading

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