Toptal Design Blog

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions.

Freelance design contracts aren’t guaranteed. We confront this reality head-on by showing freelancers how to boost creativity and maintain positivity, even when paying jobs dry up.

If we could design our best life, what would it entail? What would our freelance success story look like? Hear firsthand and get advice from someone who has designed their career and thrived.

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.