Brand Design
< 5 minute read

Illustration Inspirations to Help Breathe Life Into Your Brand

Waldek Graczyk
Waldek is a Toptal illustrator with a focus on the tech industry and has created many of the visuals seen within Toptal's online presence.

Illustrations can turn an average website into something special, something which identifies and communicates the brand message, and has the power to seduce users.

Illustrations, sketches, and animations are a great way to give your online brand a sense of fun and whimsy creativity. They can work for sites of all types and aren’t just for children anymore. The illustration style has also started to grow in popularity when it comes to some of the smaller pieces of website design as well, such as icons and other user interface elements.

What’s great about this trend is that illustrations make the web feel a little more personal. That can go a long way when you’re trying to connect users with your brand online.

Today, we bring you not just flat colors, not just simple vector graphics, but also textured, 3D, animation, and hand-made illustrations.

vancouver airport illustration

ramotion illustration

pawon illustration

ux camp

gadget flops illustration


bugsnag illustration

yule log illustration

medical map

skilledup navigation

mailchimp marketing guide illustration

amplifon interactive ear


airbnb interactive globe illustration




intercom onboarding

online brewery

espn future of football

microsoft cloud illustration

coca-cola connect

Illustrate Your Brand

You can breathe life into brand with illustration no matter what industry you are in. I provided a range of drawing styles and illustration types to get you started on creating the illustrations for your product.