Toptal Design Expert
Data-driven Design and Generative Design – An Overview
Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

Shane Ketterman
Shane comes from a background in architecture and design, information technology, and content marketing, and has a passion for UX research.
What Is Branding? Everything Is Branding.
From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
The Chat Crash: When a Chatbot Fails
There’s much confusion and hyperbole surrounding chatbots. The tech is promising, but the user experience is lacking. We examine five chatbot fails and share practical tips to improve their UX.

Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
Mobile UX Design Constraints, Best Practices, and Working With Developers
We can achieve better user experiences with mobile UX design by following best practices, understanding constraints and facilitating a solid working relationship with developers.

Shane Ketterman
Shane comes from an architecture and design background as well as UX, tech, startups, and content marketing.
Heuristic Principles for Mobile Interfaces
Nielsen’s heuristic principles have stood the test of time and have been revisited to be further integrated with human-centered design for mobile—including clear definitions and design examples.

Jordan DeVos
Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.
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First Impressions: A Guide to Onboarding UX
Nearly one in four users will abandon a mobile app after using it just once. Good onboarding makes a great first impression, gives users a guided introduction, and can significantly improve user retention.

Bree Chapin
Bree’s a passionate designer and problem-solver with 10+ years experience in product and UXUI design for web and native mobile applications.
Figma vs. Sketch vs. Axure: A Task-based Review
There are many UX design tools on the market, but their capabilities vary. This review examines the effectiveness of Sketch, Axure, and Figma with a task-based comparison.

Ben Kopf
Ben has 25 years of experience in UX, interaction, user research, and UI design. Ben thinks about what can be, not what is.
Chatbot UX: Design Tips and Considerations
Conversational user interfaces are a new frontier that requires thoughtful consideration. The design process should include defining the purpose of the chatbot, and other design considerations to create a successful user experience.

Merve Postalcıoğlu
Merve is a senior UX and product designer with extensive knowledge in user research and testing for a wide range of clients and industries.
Prototype With Ease: An InVision Studio Tutorial
Follow this tutorial to create an interactive prototype with slick animated transitions in minutes using InVision Studio, the exciting new free interface design tool.

Bree Chapin
Bree’s a passionate designer and problem-solver with 10+ years of experience in product, UX/UI design for web and native mobile applications.
UX Portfolio Tips and Best Practices
This guide shows UX designers how to craft a brilliant portfolio by examining questions about process and sharing practical design tips.

Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
The Power of Figma as a Design Tool
How does Figma improve the design process and outperform Sketch and other design tools when it comes to designer collaboration? Learn the big differences that every designer should know.

Ben Kopf
Ben has 25 years of experience in UX, interaction, user research, and UI design. Ben thinks about what can be, not what is.
Design Problem Statements: What They Are and How to Frame Them
Even exciting product ideas can flop without an understanding of the user problem to solve. A design problem statement is an essential step in the design process for creating products that truly matter.

Jordan DeVos
Jordan’s expertise spans across brand strategy, service design, and UX. She works with organizations to help strengthen teams and innovate.
Mobile App Design Best Practices and Mistakes
Following some basic mobile app design best practices and avoiding the most common mistakes will help designers create apps that live past the crucial 90-day mark when 71% are abandoned.

Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
Leveraging Mental Models in UX Design
Users form mental models around how products should work through use. In order to design for maximum usability, designers need to understand and leverage users’ mental models.

Scott Benson
Scott has more than a decade of experience in UX/UI design and front-end development and is a Google Analytics certified professional.
Responsive Design: Best Practices and Considerations
The market share for mobile and desktop browsing is about 50/50. For designers, this means responsive design is more important than ever, as users expect a seamless experience across all platforms and screen sizes.

Daniel Schwarz
Daniel is a designer and developer by background, an author, and a collaborator with Adobe and InVision.
How to Conduct Effective UX Research: A Guide
Effective user research doesn’t have to cost a fortune. There are many low-cost methods available, all of which will put a designer on the road to designing better products.

Ivan Annikov
Ivan is a full-stack product designer and UI/UX expert who specializes in cross-platform SaaS products and business tools for enterprise and SMBs. He has held many roles over his two decades in the field, including head of design at LeadGenius, a Y Combinator company that builds sales automation tools for companies such as Google and IBM.
World-class articles, delivered weekly.
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